MWW LAUNCHES TRAVEL AND TOURISM PRACTICE; HIRES JAMIE FOLEY TO LEAD NEW PRACTICE GROUP
Foley Brings Deep Expertise in Travel and Hospitality Including Work for Such World Class Brands as American Express Travel and Ritz-Carlton Destination Club
LOS ANGELES – November 12, 2013 – MWW (www.mww.com), one of the top five independent public relations firms, announced today that Jamie Foley has joined the firm as vice president, formalizing the firm’s travel and tourism practice and expanding its Los Angeles leadership team. Foley brings expertise leading public relations strategy for world class travel and hospitality brands including American Express Travel and Ritz-Carlton Destination Club, among others. In her new role at MWW, she will help guide communications strategy for a number of the firm’s West Coast consumer clients as well as contribute to the practice’s growth efforts.
“Jamie is a stand out talent who brings an exceptional track record of success, particularly in crafting break through programs in the travel and hospitality space,” said JP Schuerman, MWW’s executive vice president and general manager of the firm’s western region. “She is the latest addition to the Los Angeles management team as part of our continued and rapid growth strategy in the West.”
Over the past year, MWW’s western region has added more than 15 new accounts including marquee assignments like Air New Zealand, Kendall-Jackson and Sanuk. Recently, the firm moved into state-of-the-art offices in Hollywood at 6255 W. Sunset Blvd, Suite 1806, Los Angeles, CA 90028.
Prior to joining MWW, Foley served as vice president of Travel/Lifestyle at M Booth’s Los Angeles office, where she led the public relations efforts for a range of organizations including the U.S. Virgin Islands, American Express Travel, Montage Hotels & Resorts, Tourism Victoria (Melbourne, Australia), Andaz Hotels, Allianz Travel Insurance and Brooks Running. Foley specializes in strategic planning, traditional and social media strategy and creative ideation. Prior to M Booth, Foley served as a group supervisor with The Zimmerman Agency in Florida, representing destination and lifestyle clients including the British Virgin Islands, The Ritz-Carlton Destination Club, Bertram Yacht and CitiBusiness.
Foley earned her bachelor of science degree in marketing from the University of Florida.
MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 “PR Agency of the Year,” by the International Business Awards, 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards as well as 2013 “Best Places to Work in New Jersey” by NJBiz and 2012 “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.