We are pleased to announce Joe Cohen, Group Vice President, has been honored by PRSA New Jersey with the “PRSA NJ Chapter Service Award.”   This award honors the accomplishments of outstanding service to PRSA NJ and the Public Relations industry. 

As a group vice president at MWW Group, Joe oversees some of the agency’s principal consumer lifestyle marketing accounts including Nutrisystem, Sara Lee Corporation, 1-800-FLOWERS.COM and Gold’s Gym International, among others.  Armed with an encyclopedic knowledge of his clients and their respective industries, Joe seamlessly glides from one business sector to the next, guiding media strategy for organizations that run the gamut including food/restaurant companies, sports/fitness leaders, gifting/ecommerce brands, non-profit entitities and global health organizations.  Trusted and respected on both sides of the media profession, he has unusually deep client and media relationships - many of which span his decade-long career.

In addition to his significant business accomplishments, Joe gives back to the profession.  For the past several years, Joe has played a significant role in the PRSA NJ Chapter, working to transform the organization and attract new members.  Joe currently serves as the PRSA NJ Chair for the Tri-State Area and is a professionally accredited public relations practioner (APR).  

We are thrilled to announce the following campaigns from MWW Group have been named as winners in the 2010 Big Apple Awards competition. The Big Apple Awards recognize the accomplishments of public relations professionals in the tri-state area and we’re proud so many MWW Group projects have been honored.

“Drive With A Smile”  Palisades Highway Art Gallery Website
Category: Marketing Consumer Services

Harrah’s:  Changing the Conversation From Corporate Greed to Good Union Partner
Category: Website (New or Newly Designed)

Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device
Category: Innovation and Technology

We are pleased to announce Jamie Plaxco, Senior Account Executive, has been named the  “Chicago PR Young Professional of the Year” by PRSA Chicago.  This award honors the accomplishments of a rising star in the public relations profession.

Since joining MWW Group in early 2009, Jamie has worked vigorously to ensure that each of her accounts receives noteworthy media results and impeccable client service.  These qualities and Jamie’s unwavering commitment to her clients has positioned her as their “go-to” resource.  Furthermore, Jamie regularly lends her expertise to a variety of MWW Group clients, participating in new business outreach and pitches.  Jamie maintains strong, long-term consumer media relationships with short- and long-lead publications and has coordinated an array of events from industry trade shows and consumer events to webinars and conference series. 

Jamie is a member of both PRSA Chicago and Publicity Club of Chicago. She also takes part in the Step Up Women’s Network which is actively geared towards connecting professional women with young teen girls to serve as mentors. Furthermore, Jamie serves as the Chicago office representative of the IPG Women’s Leadership Network.

Private Non-Profit Turns to MWW Group to Establish Awareness and Promote Company’s Mission of Providing Affordable Housing for Low-Income Families

LOS ANGELES, CA – June 7, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that it has been tapped by Century Housing Corporation, a private non-profit organization dedicated to working with developers to create quality, affordable rental and for-sale properties for those most in need throughout Southern California. The account will be led out of MWW’s Los Angeles office and will focus on increasing awareness among target audiences through an integrated media relations and social media program.

“Century Housing is an incredible organization that has helped families find housing that accommodates their needs and budgets for over 25 years, and we are looking forward to working with them to showcase their outstanding efforts in the community,” said David Langness, senior vice president and co-general manager of MWW Group’s Los Angeles office. “Century Housing shares MWW Group’s belief in the need for a strong mix of traditional and social media to deliver its message and to generate positive conversation around its accomplishments.”

MWW Group’s corporate communications practice and DialogueMedia team will execute a public relations program through national and regional media relations, strategic corporate positioning and social media initiatives.

“MWW Group has a strong background working with a number of non-profit organizations and continues to successfully deliver top-notch media results for their clients through well executed public relations programs. Standing at the forefront of the social media landscape, MWW’s diversity makes them the ‘go-to’ agency for helping organizations like us increase our presence throughout Los Angeles and tell our story to a broader audience,” said Ronald M. Griffith, President and CEO of Century Housing Corporation.

About Century Housing Corporation

Century Housing Corporation is a private, non-profit organization based in Culver City, California that works directly with financial lenders and housing developers to create quality, affordable housing throughout Southern California.  For over 25 years, they have helped low-income families find a place to call ‘home’. To date, over 20,000 families have been helped by their efforts. For more information, visit www.centuryhousing.org.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

Sullivan Brings Deep Lifestyle and Fashion Social Media Expertise including work for Conde Nast, Time Inc., Turner Broadcasting and Viacom to MWW Group

Sullivan is Co-Creator of the Fashion Social 2.0 Media Awards and Upcoming Fashion #140 Conference

EAST RUTHERFORD, N.J. – June 3, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Deirdre Sullivan joins the firm as vice president of its DialogueMedia practice. Sullivan brings more than fifteen years of experience as a promotional and marketing expert in creating, building and launching innovative and compelling online experiences for media companies, and lifestyle, retail, and fashion brands.

“Deirdre is a tremendous talent who brings deep expertise in social media and the digital space. She brings both a strong entrepreneurial spirit and an extraordinary range of experience working with some of the nation’s premiere lifestyle and fashion brands,” said Michael W. Kempner, president and CEO of MWW Group. “As leader within our DialogueMedia practice we know that through her trusted counsel and thoughtful leadership she will develop smart, strategic programs that will drive meaningful results for our clients.”

Prior to joining MWW Group, Deirdre co-founded Gritty Pretty PR, a company that specialized in developing publicity, social media and marketing campaigns for beauty, fashion and lifestyle clients including InStyle magazine, SEED Body Care and ideeli.com She was also the senior director of web strategy & social media at ideeli.com where she was responsible for building and maintaining the company’s digital presence. She also, through a promotion with blog partner PurseBlog, drove the largest amount of traffic the website has seen.

Before Ideali.com, Deirdre worked with Lucky magazine and developed strong online engagement and buzz that resulted in sold-out ticket sales for Lucky’s ‘Lucky Shops 2008’. She also worked for Turner Broadcasting as the director of marketing & editorial partnerships and launched the women’s lifestyle site, The Frisky, where she was responsible for driving 35 percent of the site’s traffic during the first six months through live, viral social media campaigns, blogger outreach, and editorial partnerships.

In addition, Deirdre co-created Fashion 2.0 Social Media Awards, a highly anticipated event in the fashion world that celebrates how luxury designers use social media. She created the first Fashion #140 conferences in New York City and Paris, and is a frequent speaker at social media conferences.

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). 

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