Denver-based Hire Expands MWW Group’s Western and Rocky Mountain Region Presence

DENVER – January 5, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Aliza Rothman has joined the firm as a vice president in its consumer lifestyle marketing practice.  Rothman will report to Alissa Blate, executive vice president, global consumer marketing, and will help lead a number of the agency’s consumer lifestyle clients, particularly in the lifestyle, travel and health categories. Additionally, Rothman, who is based in Denver, Colo., will expand MWW’s presence in the Western and Rocky Mountain regions of the United States.

Rothman brings more than 15 years of experience driving major communications initiatives for national, industry-leading brands, including AOL, United Airlines, Travelzoo, Frontier Airlines, MapQuest and eBay among others. Prior to joining MWW, Rothman owned her own public relations consultancy based in Denver, where she provided communications counsel to clients regarding thought-leadership, brand-building and media relations. Previously, Rothman worked at Ogilvy Public Relations in Denver where she oversaw clients including Case Logic, Raindance Communications, True.com and Protandim. Before that, she served as vice president at Robinson Lerer & Montgomery in New York City, where she managed public relations activities for several AOL channels including AOL Community, AOL Travel, AOL Teens, AOL Kids and more.  Additionally, she helped lead consumer-facing activities for United Airlines, including the promotion of surveys and travel and fitness experts.

“From product launches and holiday shopping campaigns, to executive visibility and high impact media events, Aliza has an exceptional track record of leading communications initiatives that deliver tremendous results to her clients,” said Blate. “Aliza adds great value to our consumer marketing team, bringing her expertise and experience across health and fitness, travel and retail. Working from Denver, she’ll better position MWW to serve additional clients based in the Western and Rocky Mountain regions of the country.”

MWW Group’s consumer lifestyle marketing practice focuses on helping clients matter more than the competition through its Network PR approach to crafting and executing unique communication strategies that reach all of the influencers that impact a brand or company. The practice serves brands such as McDonald’s, Nikon, Samsung Mobile, Gold’s Gym, Vimeo, 1-800-FLOWERS.COM, Zumba Fitness and Subaru.

A Colorado native, Rothman earned her undergraduate degree in journalism with a specialization in public relations from the University of Colorado at Boulder.

Former GM of MWW Group’s Seattle Office Returns to Provide Strategic Communications for the Firm’s Corporate Communications Clients

NEW YORK – January 5, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Rosanne Marks has rejoined MWW Group as senior vice president, corporate communications at the firm’s New York office. Most recently, Marks managed her own public relations practice, advising start-up clients and individual entrepreneurs on strategic communications. Previously, she held senior level positions at Amazon.com and Getty Images.

From 1993 to 2004, Marks spent 11 years as senior vice president and general manager of MWW’s Seattle office. In her new role, Marks will lead corporate communications account teams and counsel C-level executives on reputation management, crisis communications and branding.

Marks brings more than two decades of experience in public relations, marketing and advertising, specializing in internal communications, product and company launches, crisis communications, financial media relations, reputation management and overall communications strategy. Over the course of her career, she has worked with a number of iconic brands and clients including Delta Air Lines, Walt Disney Company, The Seattle Sonics, QFC supermarkets, Starbucks Coffee and the National Basketball Association.

“Rosanne is a great talent and we are very pleased to welcome her back to the MWW family.  In addition to the important role that she played in growing our Northwest presence, Rosanne has excelled in senior-level communications positions at some of the largest and most respected brands in the world – she will be a tremendous asset to our team,” said Michael W. Kempner, President and CEO of MWW Group.  “Building a company’s trust and relevance among stakeholders begins in the C-suite and Rosanne has a proven track record of guiding top executives to craft communications strategies that directly impact their bottom-line business objectives.”

MWW Group’s Corporate Communications practice encompasses expertise in corporate reputation, corporate social responsibility, financial communications, crisis communications, sustainability and employee communications.  Through a strong leadership team of industry specialists, MWW is qualified to help organizations reach its full business potential and matter more.

Marks has been recognized for her award-winning writing and strategy from every major regional and national communications association, including the Public Relations Society of America and the International Association of Business Communicators.  She holds a Bachelor of Arts degree from the University of Pennsylvania in English.

NEW YORK – January 4, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Elizabeth Semple has joined the agency as Vice President, Talent and Human Resources. In this role, Semple will oversee all of the agency’s human resources functions, including employee relations, benefit administration and the employee lifecycle process. She will also lead the agency’s staff training and employment development efforts, as well as serve as a key contributor on the MWW Group Executive Committee.

“Over the last 25 years, we’ve worked hard to create a culture where our employees come to work each day feeling great about the work they do for their clients and where they can build careers and grow as professionals,” said Michael W. Kempner, president and CEO of MWW Group. “Elizabeth is an ideal leader to help us build on our high standards, launching new programs, enhancing existing programs, and providing support and training that will continue to set new standards for the industry to keep MWW among the best places to work in PR.”

Semple joins MWW Group from HNW, a marketing agency focused on wealth management and luxury lifestyle clients, based in New York City, where she was responsible for all HR activities within the firm. She has held a variety of senior level positions at well-known organizations, including Eyeblaster, Razorfish, CNN, and Sony Pictures Entertainment. Semple has worked with organizations at all stages of organization growth, including strategic planning, organizational development, operations, finance and administration.

Semple holds degrees in Organization Development and Labor & Employment Management from NYU and Rutgers University.

Samson Brings More Than a Decade of Experience in Sustainability, Strategic Communications and Digital Marketing

NEW YORK – December 13, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Scott Samson has joined the agency as a Vice President in MWW’s Energy, Sustainable Solutions and CleanTech practice, based in Los Angeles. In this role, Samson will help grow the practice and lead sustainability and energy programs for a variety of clients including major brands, energy and tech companies, utilities, and municipalities.

Samson brings more than 10 years of experience in strategic communications to MWW Group, including traditional and social media, branding, marketing and events. His portfolio of work includes launching integrated communications programs for consumer brands, nonprofits, energy utilities, municipalities, and state and federal governments.

While his experience stretches across a range of industries, Samson’s primary focus is on energy and environmental initiatives. Most recently, as a senior consultant for Geltz Communications, Samson oversaw many of the agency’s largest accounts, including Con Edison’s small business energy-efficiency program in New York City, which inspired thousands of businesses to perform energy-saving retrofits. Earlier in his career, Samson led a three-year energy efficiency awareness program with the Department of Navy. He has also helped lead the green movement in Hollywood, connecting celebrities and entertainers with environmental awareness, including his work with well-known brands such as The North Face and Lexus.

“To matter more among today’s consumers and media influencers, companies must be more than responsible, they must be sustainable,” said Michael W. Kempner, president and CEO of MWW Group. “From Capitol Hill to Hollywood, Scott has been at the forefront of the sustainability movement, helping not only raise awareness of clean energy solutions and programs, but helping to impact behaviors across organizations and communities. His expertise and proven track record as a communications strategist will be a great asset as we grow our practice into the leading agency for sustainability and energy initiatives.”

The MWW Group Sustainable Solutions practice, led by Mark Bernstein, Ph.D., takes a unique approach among public relations and consulting firms, integrating cutting-edge knowledge of sustainability issues, technologies and opportunities with innovative approaches to communications, social and digital media strategy and stakeholder engagement.

Samson is a member of the Public Relations Society of America. He earned a B.A. in Communication Studies/Public Relations with a minor in English from Virginia Tech.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

MWW Group’s own Brett White, Vice President of the Dallas office, took home a PR News PR People Award for PR Team Leader of the Year! This distinguished award honors outstanding PR professionals across all areas of PR for their notable achievements and contributions.

Brett White joined MWW Group’s Dallas office in 2006 as a Senior Account Executive for the newly acquired Samsung Mobile account. Since then, Brett has been promoted three times – first to Account Supervisor and Account Director, and most recently to Vice President for his diligent leadership on the Samsung Mobile account and pursuit of new business opportunities.

His work with Samsung Mobile is especially noteworthy and his close relationships with his client, the media, and his team members are rooted in the key tenets of public relations. His achievements have gone far. Brett helped the team secure placements with CNN, G4, Maxim, Rolling Stone, Seventeen, and even on the daytime talk shows of Ellen DeGeneres.

In addition to his exceptional relationship skills, Brett tasks range from corporate/B2B communications to executive positioning, from strategic writing to media training, and from media relations to crisis communication.