We are thrilled to announce Marilyn Thompson, Executive Vice President, has been named the winner of the “Lifetime Achievement Award” in the 8th Annual Stevie Awards for Women in Business. The Stevie Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run.

Marilyn is an integral part of the MWW team and has 42 years of continuous professional experience specializing in the representation of health and education interests, state and local governments, and financial services and corporate entities. As the Executive Vice President of MWW Government Relations and General Manager, Marilyn is responsible for personally overseeing all congressional and legislative activity, including client-specific legislative, federal funding and grant objectives and agendas.  Her career includes long government relations and Washington experience representing the State of New Jersey and three of its Governors, as well as local governments and both corporate and non-profit interests in appropriations, budget, tax, technology, and infrastructure development.

 Congratulations, Marilyn!

Former Executive Vice President at Porter Novelli to Oversee Integration of Digital Initiatives and Creative Services Across Platforms and Practices

NEW YORK – November 14, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Mike Scheiner has joined the firm as senior vice president, executive creative director. Scheiner will oversee the continued integration of the agency’s creative services and its digital marketing, social media and visual branding practice, Dialogue Digital. 

Scheiner comes to MWW with deep experience integrating programs and user experiences for some of the world’s most well-known brands, including HP, Johnson & Johnson, Capital One, Pepsi, Gillette, ABC News and Unilever.  Most recently, Scheiner served as executive vice president, creative director of integrated branding and digital at Porter Novelli. Prior, Scheiner ran his own integrated brand consultancy, Scheiner Inc.

“As the lines continue to blur between traditional and digital media, Mike has been at the forefront of the industry’s changing trends, helping iconic brands move beyond the traditional programs to embrace social and emerging media,” said Jared Hendler, EVP, Global Director Digital & Creative at MWW Group. “Mike’s strengths are rooted in strategically linking all channels of communication – digital, mobile search, public relations, traditional and experiential media, and analytics – to create maximum engagement across a brand’s ecosystem. A true integrated communications approach to PR.  As one of the best creative minds in the industry, his strategic and ideation skills will be a critical asset to our people and clients.”

Scheiner joins the practice during an exciting period of growth and momentum for Dialogue Digital, which recently won the coveted 2011 “Digital Team of the Year” by PRNews for the second year in a row, and was recently named “Digital Agency of the Year” by the Bulldog Stars of PR Award.  Earlier this month, the firm announced the addition of four digital specialists.

Scheiner has won several awards, including the 2008 Silver Davey Award for BIC Rich Media Promotion and the 2004 Effie Award. He earned a BFA in Advertising/Design at the School of Visual Arts in New York City.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

 To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

 Dialogue Digital Deepens and Expands Capabilities to Build Client Relevance and Influence through Social Media

NEW YORK – November 9, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today four new hires to Dialogue Digital, the agency’s award-winning digital marketing, social media, and visual branding practice. The experienced digital and analytics specialists will provide strategic counsel and implementation for social media initiatives and digital content designed to keep clients relevant in the new media landscape. 

The new hires include:  

Greg Tedesco, senior digital strategist

Greg Tedesco comes to MWW with extensive experience conceptualizing and executing social marketing initiatives and community management programs for a Fortune 500 client base that includes P&G/Gillette, PepsiCo, Hanes, Gatorade and Hewlett-Packard.  At MWW, Tedesco will focus primarily on building strategic social media programs for Sara Lee Corporation, which includes Jimmy Dean, Hillshire Farm, Ball Park Franks and Senseo. Prior to working at MWW, Tedesco served as a social media strategist at Porter Novelli, and before that, Weber Shandwick.  Tedesco holds a bachelor’s degree in communications and media studies from Fordham University. 

Daisy Matias, senior digital strategist

Daisy Matias joins MWW with extensive experience helping lifestyle and entertainment brands establish and grow their social media presence worldwide. At MWW, Matias will create and implement social media initiatives for one of MWW’s flagship clients, Nikon, and help build the brand’s digital presence online. Prior to joining MWW Group, Matias served as the first social media and digital PR strategist for Reader’s Digest, where she led the growth of the company’s global social media presence. For the last 8 years, Matias helped to launch and grow multiple properties online including lifetimetv.com through social media tactics. Matias holds a bachelor’s degree in psychology from Penn State University. 

 Tim Baker, senior digital strategist

Tim Baker brings more than a decade of award-winning experience increasing online visibility and brand loyalty with some of the world’s largest brands, including Disney, Comcast, Coca-Cola, Duane Reade, Diageo and Reebok. At MWW, Baker will utilize digital and social networking channels for effective community building and messaging for several of MWW’s consumer lifestyle marketing clients, including McDonald’s and Nextag. Prior to joining MWW, Baker was vice president of digital strategies at FTI Consulting, creating and executing strategic communications programs for a variety of public affairs, retail, non-profit and corporate communications clients.  Additionally, he worked as the director of digital marketing at Wake Entertainment Group.  Baker holds a bachelor’s degree in Music Business from Oneonta State University.

 Arielle Jones, associate digital analyst

Arielle Jones joins Dialogue Digital with extensive experience developing communications program analysis and social media research for a variety of Fortune 500 clients, including Diageo, The Dow Chemical Company, General Electric, and Nycomed. At MWW, Jones will build on her strong analytics background to provide support and analysis for social media initiatives to a variety of MWW Group’s flagship and start-up clients. Prior to joining MWW Group, Jones worked in the Design & Digital and Corporate Communications practices at Financial Dynamics (FD), a strategic communications consulting firm. Previously, she worked with Boston-based web development company Curiosity Media, where she led the digital and social media marketing efforts for company-owned websites. Jones holds a dual bachelor’s degree in English and Psychology from the University of Michigan in Ann Arbor and graduated with honorable distinction.

 ”As the conversation about brands and products moves from traditional media to digital and social channels, the lines between traditional agencies and digital agencies are blurring,” said Jared Hendler, executive vice president, global director of digital and creative services.  “Our job as communications consultants is to ensure our clients can lead the conversation, no matter where it takes place, by creating the content that drives engagement. The additions of Greg, Daisy, Tim, and Arielle bring new depth to our analytics and social media capabilities that will help clients capitalize on the right tools and tactics to matter more than the competition.”

 This recent round of hires comes on the heels of MWW Group’s recent executive-level hires to the Dialogue Digital practice, including Ephraim Cohen, executive vice president, technology and digital content, and Richard Robbins, vice president, senior digital strategist and director of digital social innovation.

 About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. 

 Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

 To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Murray and Winters Honored for Their Industry-Leading Expertise in
Public Affairs and Crisis Communications

NEW YORK – November 1, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that two of its executive vice presidents, William Murray and Carreen Winters, have been selected as winners of the 2011 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals. The Bulldog Stars Awards honors those who have excelled in the public relations industry and showcased outstanding achievements within their expertise throughout the past year.

“Bill and Carreen are among the top experts in their respective fields, and both have been integral into building MWW Group into category leaders in public affairs, corporate communications and crisis communications,” said Michael W. Kempner, President and CEO of MWW Group.  ”Respected by industry peers, admired by their staff, and trusted and valued by their clients, both Bill and Carreen have pioneered strategies and approaches that have become best practices within our industry.”

William Murray, EVP, Public Affairs

William Murray, executive vice president in MWW’s public affairs practice, was awarded “Public Affairs Professional of the Year.”  Murray has more than 30 years of experience directing and conducting effective public relations and public affairs campaigns for clients in a diverse range of industries – from energy, environment and public utility issues to human rights, health care and patient advocacy.  He specializes in campaigns that focus on impacting public policy and building and mobilizing third party advocates at a state and federal level. Murray has the skills to shape public policy, educate audiences and gain public recognition with his expertise in public affairs, government relations and media relations.  He also co-manages MWW Group’s 50-state government relations and public affairs network.

Carreen Winters, EVP, Corporate Communications

Carreen Winters, executive vice president in MWW’s corporate communications practice,  has more than two decades of leadership in crisis communications and issues management.  Winters has deep experience helping organizations anticipate, identify, plan and respond to situations and potential crises that can affect reputation.  She was the architect of MWW Group’s Crisis Action Protocol and has won several other awards for her expertise in crisis management and corporate restructuring.  Her industry experience includes a wide range of sectors such as aviation and transportation, manufacturing, retail, mining, government, financial and professional services.

Additional Awards for MWW Group

Bulldog Reporter also named MWW Group Digital Agency of the Year and Midsize Agency of the Year. The Bulldog Stars of PR are among the only awards in which winners are judged directly by journalists for their strategic expertise and accomplishments over the past year.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Cohen Advances Within Firm’s Award-Winning Consumer Lifestyle Marketing Practice

EAST RUTHERFORD, N.J. – October 27, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Joseph Cohen has been promoted to senior vice president.   As a member of the leadership team of MWW’s consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee, Gold’s Gym International, 1-800-FLOWERS.COM and Zumba Fitness.

Since beginning his career at MWW Group twelve years ago, Cohen has risen to become a leader at MWW and in the communications industry.  He currently serves on the national board of directors of the Public Relations Society of America (PRSA) and was recently honored at the PR News PR People Awards as “PR Team Leader of the Year.”

“Joe is the embodiment of our agency’s culture and values – he is strategic, results-driven and has a relentless passion for doing exceptional work,” said Michael W. Kempner, president and CEO of MWW Group.  “Joe has been a great influence and aspiration for MWW’s young professional talent as they have watched him grow his career with the agency.  He exemplifies MWW’s philosophy of cultivating talent from within the firm.”

“Over the last 12 years, Joe has contributed greatly to MWW’s category leadership in consumer marketing.  He has brought new ideas and best practices to many of the agency’s clients and today is one of the most admired professionals in our industry,” added Alissa Blate, MWW Group’s global consumer marketing practice lead.

MWW Group’s consumer marketing practice is renowned for its unique approach to raising brand awareness and crafting strategic multi-tiered campaigns. The practice specializes across a variety of industries, including consumer packaged goods, food and restaurant, health and fitness, and consumer technology.

Additional national brands and organizations that Cohen has helped lead communications initiatives for include Bowling Proprietors Association of America (BPAA), Nutrisystem, Everlast, Bally Total Fitness, The Palm Restaurant Group, and Sbarro Italian Eatery, among others.

During his twelve year career, Cohen has won numerous industry awards including recognition by PRWeek in 2006 on its list of “Ten Rising Stars.”   He holds a bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.