Mazzoni Brings Expertise Leading Digital Project Management for World Class Brands including  Dove, Ben & Jerry’s, American Heart Association,
Pepsi and United Airlines

NEW YORK – February 6, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Mara Mazzoni has joined the firm as vice president, digital operations in Dialogue Digital, MWW’s award-winning digital marketing, social media and visual branding practice.  In this role, Mazzoni will manage cross discipline teams working strategically and tactically to bring digital and social media programs to life.

Mazzoni will work closely to continue building strategic technology and platform partnerships to ensure MWW remains an industry leader in the digital space. In addition to leading digital operations, she will oversee the growth of MWW’s Community Management practice and development of digital IP offerings. Mazzoni reports to Jared Hendler, executive vice president, global director of digital & creative at MWW Group.

“The lines between traditional marketing, PR and digital have blurred, requiring project management that simultaneously reaches across an array of disciplines and platforms.  Mara’s demonstrated excellence in bringing innovative programs to life for world class brands will be a significant asset as our team continues to lead the industry in developing breakthrough campaigns that leverage traditional and digital channels,” said Hendler.

Prior to joining MWW Group, Mazzoni worked for Edelman Digital in New York, where she served as vice president, producer.  She played a key role in the strategic planning and execution of several major client initiatives including the launch of Unilever’s Dove brand’s global Facebook page, and of the first global brand Facebook pages, the first consumer packaged goods augmented reality iPhone application to use markerless tracking technology for Ben & Jerry’s, and the rebranding of the American Heart Association’s Go Red for Women. Before transferring to New York, Mazzoni served at Edelman Digital’s Chicago office, where she led the digital launch of Fuel Up to Play 60, a joint venture between the National Dairy Council and NFL to increase physical activity and access to healthy foods in schools. In addition to Dove, Ben & Jerry’s, the American Heart Association, the NDC and NFL, Mazzoni has worked for a number of other iconic brands such as Pepsi, eBay, Heinz, Johnson & Johnson, General Electric and United Airlines, among others.

MWW Group’s Dialogue Digital practice consists of creative, social savvy industry specialists with deep expertise in aligning digital and traditional media to engage key stakeholders.

Mazzoni will be based in MWW Group’s New York office.  She holds a bachelor’s degree in communications from Oakland University in Rochester, Michigan.

Iconic Weight Loss Brand Engages MWW’s Healthy Lifestyles Practice for Integrated Marketing, Social Media and Lifestyle Branding

NEW YORK – February 1, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Atkins Nutritionals, Inc., (www.atkins.com) as the company’s public relations agency of record.  MWW Group will leverage its expertise in the health and wellness category to reintroduce the trendsetting lifestyle brand through integrated marketing, social media and traditional media programs.

“MWW has carved out a unique niche among public relations firms as a leader in crafting innovative and results-driven strategic communications campaigns for iconic health and wellness brands,” said Scott Parker, chief marketing officer of Atkins Nutritionals, Inc. “In the short time we’ve been working together, the MWW team has impressed us with its expertise in the weight loss category, relationships with key influencers in the space who are critical to the success of our business, and with emerging technologies.  We look forward to working with the team to take the brand to a new level.”

In 1963, Dr. Robert C. Atkins championed a scientific approach to limiting the intake of carbohydrates as a path to weight loss and weight management. Today, millions of Americans have followed the Atkins approach to maintain a healthier lifestyle. In addition to its core weight-loss program, Atkins supports life-long weight management through a line of healthy snacks and meals, a supportive online community and free tools. Last month, Atkins launched its new book, The New Atkins for a New You Cookbook, which features 200 low-carb recipes that can be prepared in 30 minutes or less.

“In a category where competition is crowded and trends come and go, nutrition and healthy lifestyle companies such as Atkins are constantly in a race for relevance,” said Alissa Blate, executive vice president and global consumer marketing practice leader.  “No other company has the science, the products and name recognition that Atkins boasts, and no other agency has MWW’s combination of expertise and experience in the health and wellness arena. Our partnership will create strategic programs to galvanize current followers and engage new consumers to rediscover the Atkins lifestyle.”

The Atkins account will be managed by MWW Group’s industry-recognized Healthy Lifestyles Practice. The team is comprised of health and fitness experts who understand the wellness and diet lifestyle and have strong relationships with influencers in the traditional lifestyle media and social media space.

Past and present clients of MWW Group’s Health and Wellness Practice include Gold’s Gym International, Zumba Fitness, Nutrisystem, Xango and Bally Total Fitness, among others.

About Atkins Nutritionals, Inc.

Atkins Nutritionals, Inc. is a leading player in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of nutrition bars, foods and shakes designed around the nutritional principles of the Atkins Diet™. Atkins’ four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, visit www.atkins.com.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

We are happy to announce that MWW Group has made PR News’ CSR A-List and been honored as a leader in corporate social responsibility. This prestigious list recognizes firms that have a proven track record in developing and managing corporate responsibility programs and social good initiatives for clients. We understand the importance of communicating corporate social responsibility to our client’s varying stakeholders and have developed innovative and successful CSR communications initiatives on their behalf.

It is important that we give back as a company and the CSR Awards have recognized our efforts in doing our part through corporate social responsibility. It has been linked to improved reputation and employee morale, but CSR is not just good business—it brings in business as well.

The following have also been named finalists in the PR News CSR Awards:

• Michael Kempner, CEO and Chairman
  Category: CSR Professional of the Year

• Jimmy Dean and Share Our Strength: Deepening Employee Engagement
  Category: Employee Relations

• Jimmy Dean Launches Initiative at BlogHer ‘11
  Category: Social Media Campaign

New Hires Enhance Dialogue Digital’s Capabilities in Copywriting,
Visual Identity, Social Activation and Creative Execution

NEW YORK – January 19, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today three new hires to the creative arm of Dialogue Digital, the agency’s award-winning digital marketing, social media and visual branding practice. The seasoned creative design and digital strategy specialists – Evan Rosler, Cody Walton and Himanshu Bharadwaj (bios below) – will lead the development of innovative digital content and visual solutions designed to engage key stakeholders.  The new hires will report to Mike Scheiner, senior vice president, executive creative director.

“To matter more than the competition, brands and companies require innovative digital solutions tailored to enhance community engagement on the web, on their mobile devices, and in their lives,” said Jared Hendler, executive vice president, global director of digital and creative services.  “The Dialogue Digital team provides clients with creative expertise across a full digital spectrum; from developing strategy, visual design and copy for social media initiatives and mobile devices including creative apps and games.

Added Hendler, “Our creative team works hand-in-hand with MWW’s award winning social media practice to co-create and bring client programs to life.  Evan, Cody and Himanshu add new depth and dimension to our growing department as we look to reach the next level.”

The new hires include:

Evan Rosler, associate creative director, copy

Evan Rosler is an award-winning copywriter with nearly a decade of experience building creative marketing and digital programs for global brands, including AXE Hair, Ben & Jerry’s, TGI Friday’s, OreIda and Dove Men+Care, among others.  At MWW, Rosler will oversee the agency’s digital copy development and strategic messaging across all social media and online platforms.  Rosler comes to MWW Group from Edelman Digital, where he built web sites and mobile apps from the ground up, from sitemaps and design to strategic messaging and compelling copy. Prior to his tenure at Edelman, Rosler worked in healthcare advertising, where he specialized in product launches.  Rosler holds a bachelor’s degree in communication from Boston University.

Cody Walton, associate creative director, art

Cody Walton has extensive experience in digital design and a master of innovative new web technologies, having worked with Fortune 500 clients including Pizza Hut, Shell Oil, Hewlett-Packard, Dr. Scholl’s and Omni Hotels.  At MWW, Walton will oversee the development of creative digital communications strategies, including digital branding and design. Prior to joining MWW, Walton worked at Evoke Interaction, where he managed digital projects across information architecture, copy and design.  Additionally, he has worked with a number of interactive agencies such as Crush Interactive, Gravitas Development Studios and imc2.  Walton is a graduate of the Art Institute of Houston.

Himanshu Bharadwaj, associate creative director, art

Himanshu Bharadwaj comes to MWW with vast experience designing cutting-edge visual communications for digital platforms, having worked with a number of iconic clients such as GE, Citibank, Heineken, Snickers, IBM, Kraft, Merrill Lynch, Revlon, Kodak, AOL, General Motors and Sirius, among many others.  At MWW, Bharadwaj will design and implement creative strategies for clients across all practices.  Previously Bharadwaj was the art director at Modem Media, now Publicis Modem, a pioneer digital marketing agency known for the internet’s first banner ad.  He played a lead role in the development of the startup’s creative team. Bharadwaj has been recognized with several industry awards for interactive marketing including an Addy for AOL Red, OMMA for Dice rich media advertising and One Show for the GE aircraft engines website.  Bharadwaj is a graduate of Syracuse University.

The PRWeek Awards has named Michael W. Kempner, President and Chief Executive Officer of MWW Group, a finalist for the PR Professional of the Year category! Michael spearheaded the management led buy-out in December 2010, demonstrating that being an independent agency for an interdependent world truly makes a difference. Under his leadership, MWW Group has grown to become one of the largest and fastest growing firms in the nation. Michael was named PRWeek’s PR Professional of the Year in 2008.

In addition to this honor PRWeek has also named MWW Group a finalist in three additional categories!

JetBlue’s Flight Plan for the Future: Connecting with the Cockpit to Preserve the Direct Relationship with Pilots
Category: Employee Communications Campaign of the Year
Category: Crisis or Issues Management Campaign of the Year

MoMath Ramps Up the Birth of MoMath
Category: Nonprofit Campaign of the Year

These are very exciting honors because the PRWeek Awards is the highest accolade in the public relations industry, conferred each year on the best corporate, nonprofit, agency, and education teams, and the work they produce. A PRWeek Award is a unique symbol of achievement and leadership, and immediately sets the winner apart from all others.