MWW continues its streak with outstanding and award winning projects. The 2011 Galaxy Awards, celebrates the best of the best in marketing communications. It symbolizes the assembly of numerous disciplines that create marketing excellence and honors the professionals who contribute to the process of building image, creating profit, and making a difference in the market place.

Gold
Nikon Film Festival Social Campaign Championing D-SLR Video
Category: Emerging Media: Interactive Brand Campaign

Nikon and its agency partners sought to combat a crowded market through a campaign that created a strong association between Nikon and video. Merging the popularity of HD video and user-generated content creation with the popularity of social media, Nikon partnered with MWW for PR and social media support to develop the first-ever online film festival. The campaign delivered significant reach, engagement and buzz, resulting in 121+ million digital media impressions, 62+ million Twitter impressions, 500,000+ visits to NikonFestival.com, and 2,200+ video submissions.

Silver
Redesigning and Revolutionizing LSG’s website
Category: Websites: Re-Launch

Lighting Sciences Group (LSG) is the maker of LED lighting solutions that is revolutionizing commercial, consumer and public lighting. These LED lights use just 10% of the electricity of conventional lighting and are made without the mercury enclosed in CFLs. Although their product is revolutionary, their corporate website was not. MWW built an engaging new site with state of the art features and usability that matches the cutting-edge technology of the LSG products it features.

Honors
NJCB: Building a Trusted Banking Thought Leader in an Otherwise Scrutinized Industry
Category: Public Relations: Publicity

Working with North Jersey Community Bank (NJCB), a relatively young, unknown community bank, MWW saw the negative perception of the banking industry as an opportunity to set NJCB apart from its competitors. The team embarked on a program to position NJCB and its CEO as industry leaders and go-to resources for all things banking and finance, while educating its key constituencies on its philosophy, services and executive team. Media results to date have been tremendous, yielding interest from national, regional and trade print and broadcast outlets such as CNBC’s Power Lunch, Bloomberg TV and Radio, The Ron Insana Radio Show, The Kudlow Report, and NBC Nightly News.

We take great pride in our creative work which makes the awards we’ve received at the 2011 W³ Awards that much more special. The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

MWW has been honored in the following categories:

Silver

Kinkisharyo ameriTRAM Product Website
Category: Transportation

MWW designed and developed an online presence for Kinkisharyo’s new streetcar. The ameriTRAM website features an interactive graphic banner which allows for the user to visualize the streetcar in various American cities. The site also features an automatic news feed on the homepage as well as a multimedia media center allowing users access to the most up to date information on this revolutionary brand. The website has become the go-to destination for media to learn about the new Kinkisharyo product and utilize the gallery assets for press.

Volkswagen Media Room
Category: News

The Volkswagen Media Room was stale and outdated. The Brand identity for the organization had evolved in a modern and edgy direction, but left behind some online tools in the brand update. MWW re-energized their Media Room website with modern styling and a powerful back-end content management system.

MWW’s Executive VPs Carreen Winters and Marilyn Thompson were named finalists in the 8th annual Stevie Awards for Women in Business. In addition to Carreen being named a finalist, the Return on Reputation blog, which she spearheads, has been named a finalist in the Blog of the Year category.

Finalist recognitions are as follows:

Marilyn Thompson, Executive Vice President
Category: Lifetime Achievement Award

Marilyn has 38 years of continuous professional experience specializing in the representation of health and education interests, state and local governments, and financial services and corporate entities. As the Executive Vice President of MWW Government Relations and General Manager, Marilyn is responsible for personally overseeing all congressional and legislative activity, including client-specific legislative, federal funding and grant objectives and agendas.  Her career includes long government relations and Washington experience representing the State of New Jersey and three of its Governors, as well as local governments and both corporate and non-profit interests in appropriations, budget, tax, technology, and infrastructure development.

Carreen Winters, Executive Vice President, Corporate Communications
Category: Best Executive – Service Businesses – up to 2,500 employees

In her 20-year tenure with the firm, Carreen Winters, MWW EVP, has worked in every major practice area. This diverse experience helped formulate the agency’s Total Stakeholder Approach to communications and enables her to lead integrated programs for clients. As a result of this broad experience, Carreen is adept at formulating communications strategy for complex, multi-stakeholder situations, and is noted for her expertise in integrating programs from various disciplines. She has won every major industry award for her client work, and is a noted author, blogger and speaker on Reputation Management.

Return on Reputation
Category: Blog of the Year

Return on Reputation covers some of the most urgent reputational themes brands, companies, professionals, and stakeholders face.

The blog was launched and is maintained by Carreen Winters and the Corporate Communications team. Their  unique insights and point of view have helped the blog become an industry favorite.

About the Stevie Awards for Women

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards. More than 1,300 entries – a record for the competition – were submitted this year for consideration.

MWW Group had an impressive and memorable day at the PR News Digital PR Awards. We took home five awards including “Digital PR Team of the Year” for the second year in a row. The PR News Digital PR Awards recognizes outstanding digital initiatives among corporations, agencies and nonprofits. It has been an honor to be recognized among such outstanding competitors.

Additional category wins included:

Nikon Film Festival Social Campaign
Championing D-SLR Video

Category: Contest/Game
Category: Digital Marketing Campaign – 500k
Category: WOW Campaign

Nikon was the first manufacturer to introduce video capability in a D-SLR (single lens reflex) camera with the introduction of its D90. Since the introduction, competitors introduced a huge volume of competitive cameras and improved video capability. Nikon and its agency partners sought to combat this crowded market through a campaign that created a strong association between Nikon and video. Merging the popularity of HD video and user-generated content creation with the popularity of social media, Nikon partnered with MWW Group for PR and social media support to develop the first-ever online film festival.

Jimmy Dean and Hillshire Farm Cook Up
Social Media Results at BlogHer

Category: Most Engaged Brand

The objective was to position Jimmy Dean and Hillshire Farm as two of the most talked about brands at BlogHer and to generate exposure to promote key product launches by securing placements with product message-pull through. The booth was designed as a giant kitchen providing an opportunity to become immersed in the brand experience. Bloggers received samples of new products and attended cooking demonstrations by brand chefs. Both Jimmy Dean and Hillshire Farm ranked among the top four most talked about brands at BlogHer with Jimmy Dean capturing the largest online SOV of all brands.