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Archive for the ‘Awards’ Category

Congratulations to Jamie Plaxco!

prsa-chicago-blue-logo-winceWe are pleased to announce Jamie Plaxco, Senior Account Executive, has been named the  “Chicago PR Young Professional of the Year” by PRSA Chicago.  This award honors the accomplishments of a rising star in the public relations profession.

jp-skyline-small2Since joining MWW Group in early 2009, Jamie has worked vigorously to ensure that each of her accounts receives noteworthy media results and impeccable client service.  These qualities and Jamie’s unwavering commitment to her clients has positioned her as their “go-to” resource.  Furthermore, Jamie regularly lends her expertise to a variety of MWW Group clients, participating in new business outreach and pitches.  Jamie maintains strong, long-term consumer media relationships with short- and long-lead publications and has coordinated an array of events from industry trade shows and consumer events to webinars and conference series. 

Jamie is a member of both PRSA Chicago and Publicity Club of Chicago. She also takes part in the Step Up Women’s Network which is actively geared towards connecting professional women with young teen girls to serve as mentors. Furthermore, Jamie serves as the Chicago office representative of the IPG Women’s Leadership Network.

  

 

 

MWW Group Wins Six Pyramid Awards!

We are thrilled to announce that MWW Group has been honored with six Pyramid Awards! The Pyramid Awards, presented by the New Jersey chapter of the PRSA, recognize public relations excellence in New Jersey and have become the state’s most prestigious communications award.  MWW Group has been awarded with Pyramid Awards for the following campaigns:                          
       ikeavw_rrgti_mainmenu      

100-yrs 

Americans Embrace Change With IKEA
Category: Media Relations

Living The Legacy: The Untold Story of the Milton Hershey School
Category: Special Programs

Volkswagen GTI Becomes The World’s First Car Launched Exclusively on a Mobile Device
Category: Digital Communication / Social Media

The War of the Whisper Campaigns: Building Momentum For An Unknown Bidder (Emerisque)
Category: Financial / Investor Relations



Honors
MWW Group Holiday Card
Category: Video Communications

“Drive With A Smile” Palisades Highway Art Gallery Website
Category: Marketing Communications

MWW Group Named Finalist for 10 Stevie Awards

 

aba10_finalist_sWe’re proud to announce a total of ten MWW Group projects and campaigns have been named finalists in the 2010 American Business Awards (Stevies). The Stevies were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide. In short order the Stevie has become one of the world’s most coveted awards and we’re honored so many MWW Group projects have been selected as finalists.

 

·        Michael W. Kempner, President & CEO

Category: PR Executive of the Year

 

·        MWW Group

Category: Public Relations Agency of the Year

 

·        MWW Group Green: Changing the Game in CSR and Corporate Citizenship

Category: Corporate Environmental Responsibility Program of the Year - Up to 2,500 Employees

 

·        Studio MWW

Category: Creative Department of the Year

 

·        Pegasus: Innovation is at the Center of Everything

Category: Corporate Environmental Responsibility Program of the Year - Up to 100 Employees

 

·        kgb: the answer to America’s questions

Category: Communications or PR Campaign of the Year - Marketing - Consumer Services

 

·        Volkswagen GTI Becomes the World’s First Car Launched Exclusively an a Mobile Device

Category: Communications or PR Campaign of the Year - Marketing - Consumer Products

 

·        “Drive with a Smile” Palisades Highway Art Gallery

Category: Communications or PR Campaign of the Year - Marketing - Consumer Services

 

·        Americans Embrace Change with IKEA

Category: Communications or PR Campaign of the Year - Marketing - Consumer Products

 

·        Emerisque: The War of the Whisper Campaigns, Building Momentum for an Unknown Bidder

Category: Investor Relations Campaign of the Year

MWW Group Wins Three Astrid Awards

We are pleased to announce the following campaigns from MWW Group have been named as winners in the 2010 Astrid Awards competition. This international competition pays tribute to outstanding achievement in design.  The award promotes design as a fundamental element of communications, a business imperative, and a powerful tool for commercial success.  We’re proud so many MWW Group projects have been honored.

SILVER
Nikon’s Corkboard Media Mailer
Category: Self-Promotion: Media Information

nikoncorkboard2When Nikon wanted to gain visibility with the media for its COOLPIX Style Series digital cameras, the iconic camera manufacturer turned to Studio MWW, MWW Group’s visual branding practice, tocreate a unique media mailer that would catch the media’s eye while delivering all of Nikon’s message points. With a custom cork cover, the mailer invited journalists to explore Nikon and all of the COOLPIX line of camera’s offerings. Inside, the mailer included a series of flaps, each highlighting a different feature of the COOLPIX line, important product specs and all the information the media needed to report on the COOLPIX line. The mailer helped to generate coverage for Nikon’s COOLPIX line among consumer media outlets and provided a new way to reach influential media contacts.

BRONZE
“Drive with a Smile” Palisades Highway Art Gallery
Category: Websites: Campaign Site

palisades-driveMWW Group was engaged by Palisades to develop an innovative PR campaign to create buzz and drive online traffic to Palisades.com.  Leveraging the state’s large and extensive artistic community, deep support for the arts, car culture and affinity for highway driving, MWW Group launched the “Drive with a Smile” campaign to connect Palisades to the community and create New Jersey’s first ever highway art gallery. 

The Palisades post campaign awareness study showed over an 85% increase in consumer awareness, 18% increase in visit referrals from the “Drive with a Smile”site, increased online engagement nearly 3,000% and increased the brands share of voice by over 1000% within a two month period.  MWW Group secured over 19,000,000 media impressions in feature coverage and Palisades.com/DriveWithaSmile saw over 37,200 visitors during July-August exceeding the original goal by more than 300%. 

HONORS
bergenPAC: A World Class Website
 

Category: Websites: Corporate

berenpacThe Bergen Performing Arts Center (bergenPAC) is a vibrant not-for-profit performing arts center, however, the organization had a functional yet uninspiring web site. MWW Group restructured the organization’s web site (www.bergenpac.org) to be more visually enticing to visitors, portray a sophisticated style, and be easier for users to navigate so they could learn about bergenPAC and its services with the fewest clicks possible.  With a sleek design and unique functionality, the web site captures the energy and dynamic nature of the organization.

MWW Group Honored for Work on the Palisades Highway Art Gallery

 

MWW Group was recently honored with a 2010 Bulldog Award for excellence in media and public relations. Our work for the “Drive with a Smile” Palisades Highway Art Gallery received a Gold level award in the Best Website: Business/Consumer category.

palisades-drivePalisades prided itself as being New Jersey’s nice auto insurance company. While they had a good reputation among existing customers, the company realized its positioning wasn’t creating buzz with the general public nor driving traffic to their website. Leveraging the state’s large and extensive artistic community, deep support for the arts, car culture and affinity for highway driving, MWW Group launched the “Drive with a Smile” campaign and website to connect Palisades to the community and create New Jersey’s first ever highway art gallery.

The Palisades post-campaign awareness study showed the following results:

·         Over an 85% increase in consumer awareness

·         More than  19,000,000 media impressions

·         18% increase in visit referrals

·         40% increase in traffic to Palisades.com

·         3000% increase in social media engagement

·         Palisades.com/DriveWithaSmile saw over 37,200 visitors July-August, exceeding the original goal by more than 300% within two months of the four-month timeframe

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