MWW Group Recognized With “Back To Back” Digital PR Team of the Year Awards, Wins For Second Consecutive Year at PR News’ Digital PR Awards
MWW Also Wins “Digital Campaign of the Year” for Nikon and “Most Engaged Brand” for Sara Lee’s Hillshire Farm and Jimmy Dean
NEW YORK – October 11, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it was named “Digital PR Team of the Year” at the PR News Digital PR Awards for the second year in a row.
Considered among the most prestigious honors in the communications industry, the Digital PR Awards recognizes outstanding digital initiatives among corporations, agencies and nonprofits, and honors PR professionals who have made tremendous strides in harnessing the power of digital communications in public relations.
The win is the latest in a series of awards honoring MWW Group’s digital and social media marketing practice, Dialogue Digital. Since MWW Group first launched its digital practice in 2005, the department – now known as Dialogue Digital – has been industry-recognized for its innovative campaigns and strategic expertise in digital, social and emerging media.
“Our back-to-back win is a testament to our incredible team of specialists who continue to make our clients matter more than the competition,” said Michael W. Kempner, president and CEO of MWW Group. “At MWW, we don’t approach digital as a separate practice – it’s completely integrated in each service we offer and every campaign we design for our clients. As such, our digital team has a head seat at every client meeting and every planning session, which ensures all of our strategic recommendations keep digital engagement and relevance a top priority.”
In addition to its win as Digital PR Team of the Year, MWW Group was awarded “Most Engaged Brand” for the campaign “Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer,” which captured the largest online share of voice among all brands. MWW Group was also honored with the “Digital Marketing Campaign” for its work on “Nikon Film Festival Social Campaign Championing D-SLR Video.”
This announcement comes on the heels of MWW Group’s most recent accolade, “Midsize Firm of the Year,” by the influential PR News Platinum PR Awards, announced in September.
About MWW Group
MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”
To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.
MWW Group continues to make an impact in the industry with nine nominations for PRNews’ Digital PR Awards! The Digital PR Awards recognizes outstanding digital initiatives among corporations, agencies and nonprofits. The Digital PR Award honors PR professionals who are taking chances, making tremendous strides and understanding the power of digital communications in public relations.
