Iconic Weight Loss Brand Engages MWW’s Healthy Lifestyles Practice for Integrated Marketing, Social Media and Lifestyle Branding

NEW YORK – February 1, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained by Atkins Nutritionals, Inc., (www.atkins.com) as the company’s public relations agency of record.  MWW Group will leverage its expertise in the health and wellness category to reintroduce the trendsetting lifestyle brand through integrated marketing, social media and traditional media programs.

“MWW has carved out a unique niche among public relations firms as a leader in crafting innovative and results-driven strategic communications campaigns for iconic health and wellness brands,” said Scott Parker, chief marketing officer of Atkins Nutritionals, Inc. “In the short time we’ve been working together, the MWW team has impressed us with its expertise in the weight loss category, relationships with key influencers in the space who are critical to the success of our business, and with emerging technologies.  We look forward to working with the team to take the brand to a new level.”

In 1963, Dr. Robert C. Atkins championed a scientific approach to limiting the intake of carbohydrates as a path to weight loss and weight management. Today, millions of Americans have followed the Atkins approach to maintain a healthier lifestyle. In addition to its core weight-loss program, Atkins supports life-long weight management through a line of healthy snacks and meals, a supportive online community and free tools. Last month, Atkins launched its new book, The New Atkins for a New You Cookbook, which features 200 low-carb recipes that can be prepared in 30 minutes or less.

“In a category where competition is crowded and trends come and go, nutrition and healthy lifestyle companies such as Atkins are constantly in a race for relevance,” said Alissa Blate, executive vice president and global consumer marketing practice leader.  “No other company has the science, the products and name recognition that Atkins boasts, and no other agency has MWW’s combination of expertise and experience in the health and wellness arena. Our partnership will create strategic programs to galvanize current followers and engage new consumers to rediscover the Atkins lifestyle.”

The Atkins account will be managed by MWW Group’s industry-recognized Healthy Lifestyles Practice. The team is comprised of health and fitness experts who understand the wellness and diet lifestyle and have strong relationships with influencers in the traditional lifestyle media and social media space.

Past and present clients of MWW Group’s Health and Wellness Practice include Gold’s Gym International, Zumba Fitness, Nutrisystem, Xango and Bally Total Fitness, among others.

About Atkins Nutritionals, Inc.

Atkins Nutritionals, Inc. is a leading player in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of nutrition bars, foods and shakes designed around the nutritional principles of the Atkins Diet™. Atkins’ four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, visit www.atkins.com.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

New Hires Enhance Dialogue Digital’s Capabilities in Copywriting,
Visual Identity, Social Activation and Creative Execution

NEW YORK – January 19, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today three new hires to the creative arm of Dialogue Digital, the agency’s award-winning digital marketing, social media and visual branding practice. The seasoned creative design and digital strategy specialists – Evan Rosler, Cody Walton and Himanshu Bharadwaj (bios below) – will lead the development of innovative digital content and visual solutions designed to engage key stakeholders.  The new hires will report to Mike Scheiner, senior vice president, executive creative director.

“To matter more than the competition, brands and companies require innovative digital solutions tailored to enhance community engagement on the web, on their mobile devices, and in their lives,” said Jared Hendler, executive vice president, global director of digital and creative services.  “The Dialogue Digital team provides clients with creative expertise across a full digital spectrum; from developing strategy, visual design and copy for social media initiatives and mobile devices including creative apps and games.

Added Hendler, “Our creative team works hand-in-hand with MWW’s award winning social media practice to co-create and bring client programs to life.  Evan, Cody and Himanshu add new depth and dimension to our growing department as we look to reach the next level.”

The new hires include:

Evan Rosler, associate creative director, copy

Evan Rosler is an award-winning copywriter with nearly a decade of experience building creative marketing and digital programs for global brands, including AXE Hair, Ben & Jerry’s, TGI Friday’s, OreIda and Dove Men+Care, among others.  At MWW, Rosler will oversee the agency’s digital copy development and strategic messaging across all social media and online platforms.  Rosler comes to MWW Group from Edelman Digital, where he built web sites and mobile apps from the ground up, from sitemaps and design to strategic messaging and compelling copy. Prior to his tenure at Edelman, Rosler worked in healthcare advertising, where he specialized in product launches.  Rosler holds a bachelor’s degree in communication from Boston University.

Cody Walton, associate creative director, art

Cody Walton has extensive experience in digital design and a master of innovative new web technologies, having worked with Fortune 500 clients including Pizza Hut, Shell Oil, Hewlett-Packard, Dr. Scholl’s and Omni Hotels.  At MWW, Walton will oversee the development of creative digital communications strategies, including digital branding and design. Prior to joining MWW, Walton worked at Evoke Interaction, where he managed digital projects across information architecture, copy and design.  Additionally, he has worked with a number of interactive agencies such as Crush Interactive, Gravitas Development Studios and imc2.  Walton is a graduate of the Art Institute of Houston.

Himanshu Bharadwaj, associate creative director, art

Himanshu Bharadwaj comes to MWW with vast experience designing cutting-edge visual communications for digital platforms, having worked with a number of iconic clients such as GE, Citibank, Heineken, Snickers, IBM, Kraft, Merrill Lynch, Revlon, Kodak, AOL, General Motors and Sirius, among many others.  At MWW, Bharadwaj will design and implement creative strategies for clients across all practices.  Previously Bharadwaj was the art director at Modem Media, now Publicis Modem, a pioneer digital marketing agency known for the internet’s first banner ad.  He played a lead role in the development of the startup’s creative team. Bharadwaj has been recognized with several industry awards for interactive marketing including an Addy for AOL Red, OMMA for Dice rich media advertising and One Show for the GE aircraft engines website.  Bharadwaj is a graduate of Syracuse University.

Silicon Valley Success Story Will Leverage MWW’s Expertise in Building Technology Based Companies into Lifestyle Brands

SAN FRANCISCO, CA. – January 9, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been hired as agency of record by Eventbrite, a global self-service ticketing platform based in San Francisco, Calif. Founded in 2006, Eventbrite has revolutionized the event planning process, enabling anyone, anywhere, to create, promote, find, share, and buy/sell tickets to events of all kinds and sizes, from tech conferences and concerts to fundraisers and sporting events.

As agency of record, MWW Group will help Eventbrite build its national brand and promote its services, which help people organize and discover new events. MWW Group recently worked with Eventbrite to promote the release of the Eventbrite Mobile App, the company’s first-ever product built entirely for event attendees which also offers paperless ticketing.

“Because Eventbrite makes event management and discovery easy for such a diverse community of people, MWW Group’s expertise with lifestyle media really drove our decision,” said Vanessa Hope Schneider, Senior Public Relations Manager at Eventbrite. “And because supporting the growth of local communities is central to our mission of making it easy for people to get together offline, we found MWW’s strengths across offices throughout the country to be a great fit for our brand strategy.”

“Eventbrite really hits our sweet spot of taking a company with strong technology roots and helping it build into a brand that is not about technology, but about lifestyle,” said Ephraim Cohen, executive vice president, technology and digital content at MWW Group.  “The company has been able to do what few others have: translate social media activity into social activity offline. MWW’s deep understanding of Silicon Valley and our expertise in taking Silicon Valley companies nationally will help both tell the story of this incredible company and write its next chapter.”

The Eventbrite account will be led out of MWW Group’s San Francisco office and will include members of its technology and digital content practice and media strategies team. The firm’s technology and digital content practice is composed of consumer specialists with a deep network of media influencers in a variety of traditional and social media channels in the high-tech San Francisco market. MWW’s technology and digital content practice currently works with some of the world’s most dynamic consumer technology brands such as Samsung, Nextag, Vimeo, Discovery Bay Games (Atari Arcade) and Coinstar Inc. Additionally, MWW Group’s media strategies team, based in New York, will help increase exposure for Eventbrite in media markets across the country.

About Eventbrite

Eventbrite enables people all over the world to plan, promote, and sell out any event. And Eventbrite makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, Eventbrite brings communities together by encouraging people to connect through live experiences. Eventbrite’s investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.com.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Denver-based Hire Expands MWW Group’s Western and Rocky Mountain Region Presence

DENVER – January 5, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Aliza Rothman has joined the firm as a vice president in its consumer lifestyle marketing practice.  Rothman will report to Alissa Blate, executive vice president, global consumer marketing, and will help lead a number of the agency’s consumer lifestyle clients, particularly in the lifestyle, travel and health categories. Additionally, Rothman, who is based in Denver, Colo., will expand MWW’s presence in the Western and Rocky Mountain regions of the United States.

Rothman brings more than 15 years of experience driving major communications initiatives for national, industry-leading brands, including AOL, United Airlines, Travelzoo, Frontier Airlines, MapQuest and eBay among others. Prior to joining MWW, Rothman owned her own public relations consultancy based in Denver, where she provided communications counsel to clients regarding thought-leadership, brand-building and media relations. Previously, Rothman worked at Ogilvy Public Relations in Denver where she oversaw clients including Case Logic, Raindance Communications, True.com and Protandim. Before that, she served as vice president at Robinson Lerer & Montgomery in New York City, where she managed public relations activities for several AOL channels including AOL Community, AOL Travel, AOL Teens, AOL Kids and more.  Additionally, she helped lead consumer-facing activities for United Airlines, including the promotion of surveys and travel and fitness experts.

“From product launches and holiday shopping campaigns, to executive visibility and high impact media events, Aliza has an exceptional track record of leading communications initiatives that deliver tremendous results to her clients,” said Blate. “Aliza adds great value to our consumer marketing team, bringing her expertise and experience across health and fitness, travel and retail. Working from Denver, she’ll better position MWW to serve additional clients based in the Western and Rocky Mountain regions of the country.”

MWW Group’s consumer lifestyle marketing practice focuses on helping clients matter more than the competition through its Network PR approach to crafting and executing unique communication strategies that reach all of the influencers that impact a brand or company. The practice serves brands such as McDonald’s, Nikon, Samsung Mobile, Gold’s Gym, Vimeo, 1-800-FLOWERS.COM, Zumba Fitness and Subaru.

A Colorado native, Rothman earned her undergraduate degree in journalism with a specialization in public relations from the University of Colorado at Boulder.

Former GM of MWW Group’s Seattle Office Returns to Provide Strategic Communications for the Firm’s Corporate Communications Clients

NEW YORK – January 5, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Rosanne Marks has rejoined MWW Group as senior vice president, corporate communications at the firm’s New York office. Most recently, Marks managed her own public relations practice, advising start-up clients and individual entrepreneurs on strategic communications. Previously, she held senior level positions at Amazon.com and Getty Images.

From 1993 to 2004, Marks spent 11 years as senior vice president and general manager of MWW’s Seattle office. In her new role, Marks will lead corporate communications account teams and counsel C-level executives on reputation management, crisis communications and branding.

Marks brings more than two decades of experience in public relations, marketing and advertising, specializing in internal communications, product and company launches, crisis communications, financial media relations, reputation management and overall communications strategy. Over the course of her career, she has worked with a number of iconic brands and clients including Delta Air Lines, Walt Disney Company, The Seattle Sonics, QFC supermarkets, Starbucks Coffee and the National Basketball Association.

“Rosanne is a great talent and we are very pleased to welcome her back to the MWW family.  In addition to the important role that she played in growing our Northwest presence, Rosanne has excelled in senior-level communications positions at some of the largest and most respected brands in the world – she will be a tremendous asset to our team,” said Michael W. Kempner, President and CEO of MWW Group.  “Building a company’s trust and relevance among stakeholders begins in the C-suite and Rosanne has a proven track record of guiding top executives to craft communications strategies that directly impact their bottom-line business objectives.”

MWW Group’s Corporate Communications practice encompasses expertise in corporate reputation, corporate social responsibility, financial communications, crisis communications, sustainability and employee communications.  Through a strong leadership team of industry specialists, MWW is qualified to help organizations reach its full business potential and matter more.

Marks has been recognized for her award-winning writing and strategy from every major regional and national communications association, including the Public Relations Society of America and the International Association of Business Communicators.  She holds a Bachelor of Arts degree from the University of Pennsylvania in English.