Second Annual Report Documents MWW Group’s Commitment to Affecting Measurable and Lasting Change in the Communities Where it Does Business and Across the World

EAST RUTHERFORD, N.J. - July 26, 2010 - MWW Group, one of the nation’s top ten public relations firms, announces the release of its second annual Corporate Citizenship Report.  With a theme of “Promise-Practice,” the 2010 report reflects MWW’s policy of aligning promise to corporate citizenship with its practice that sustainability strategy and business strategy are created in tandem, not in isolation. The report documents the firm’s commitment to sustainability, community engagement, fostering economic growth, creating an engaging and rewarding workplace for employees, and it’s “Aim High. Deliver.” philosophy.

 ”At MWW Group we take our corporate citizenship seriously. It is core to our every effort and our staff, clients and business partners feel a shared sense of pride that the firm stands as a pioneer in community engagement, partnership and service.” said Michael W. Kempner, president and CEO of MWW Group. 

Added Kempner, “The report reflects our strong belief in transparency and the importance of making corporate citizenship fundamental to our culture and business objectives. We’re committed to continuing to lead the public relations industry in corporate responsibility.”

MWW Group’s 2010 Corporate Citizenship Report is divided into four core practice areas that include:

• Protecting Our Valuable Natural Resources
• Building Healthier Communities
• Fostering Social and Economic Opportunities
• Empowering Our Employees

These areas of focus represent not only MWW Group’s promises to its staff, its communities and the environment, but how these promises have become practice throughout all areas of work.

MWW Group consistently strives to achieve prosperity that is good for its employees, the planet and business; the Corporate Citizenship Report supports and endorses these goals.  In 2008, the firm launched the “MWW Group Green” initiative, which incorporated environmental responsibility actions into all aspects of business, including expanded waste reduction, reusability and recycling as well as increased energy efficiency and conservation.  These enhancements helped enable the agency to gain ISO 14001 certification in 2009, a standard of excellence proving an organization has dedicated its management system to environmental awareness and excellence in environmental efforts.

MWW continues to make every effort to ensure that corporate citizenship and responsibility is a core value across all of its endeavors,  The 2010 Corporate Citizenship report documents the tangible benefits and impacts of the company’s partnerships, its practice and its programs.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

MWW and Volkswagen Honored with “Best of Show” for “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device“

EAST RUTHERFORD, NJ - July 23, 2010 -MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that the agency was awarded top honors at the PRSA Pyramid Awards in seven categories including “Best of Show,” Hosted by the New Jersey Chapter of the Public Relations Society of America (PRSA), the Pyramid Awards, recognize the best public relations campaigns of the year.

“Working in tandem with Volkswagen, we really went for something new, creative and head-turning, something that hasn’t been done for a major consumer product launch, let alone a new vehicle,” said Michael W. Kempner, president and CEO of MWW Group.  “Through creativity, strategic thinking and exceptional teamwork, our combined team drove tremendous attention to the GTI, while essentially reinventing the process of publicizing a new car launch.

Added Kempner, “We are deeply honored to be recognized with ‘Best of Show’  at the prestigious Pyramid Awards and I’m very proud of the tremendous work executed by our team across multiple practice areas from consumer marketing and social media to the design work done by our StudioMWW team.” 

In addition to winning “Best of Show” for Volkswagen/GTI, MWW Group took home awards for campaigns across the following six categories:

• Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device Category: Best of Show and Digital Communication / Social Media
• The War of the Whisper Campaigns: Building Momentum for an Unknown Bidder (Emerisque), Category: Financial / Investor Relations
• Americans Embrace Change with IKEA, Category: Media Relations
• Living the Legacy:  The Untold Story of the Milton Hershey School, Category: Special Programs 

The firm also received honorable mentions in two categories:

• Palisades, “Drive With A Smile” Category: Marketing Communications-Website
• MWW Group Holiday Card Video, Category: Video Communications

“Best of Show” - Volkswagen and MWW Group Launch GTI Mobile App

MWW Group and Volkswagen were awarded the prestigious Best of Show for the campaign “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device,” developed to promote the launch of the Volkswagen GTI solely through a mobile application, and eschewing paid media and advertising. The GTI was the first car in the world to be launched on an iPhone and use a mobile gaming strategy to reach its 25-40 year old technologically conscious male target.  MWW Group launched the campaign with a press, blogger and influencer event in New York at the Classic Car Club of Manhattan.  The results included a #1 app in 36 countries and a Top 5 free app in all countries where the iTunes Store is available with more than 3.7 million downloads and more than 80% increase in leads, quotes and test drives.  The program generated more than 255 million media impressions in just 6 weeks.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

Private Non-Profit Turns to MWW Group to Establish Awareness and Promote Company’s Mission of Providing Affordable Housing for Low-Income Families

LOS ANGELES, CA – June 7, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that it has been tapped by Century Housing Corporation, a private non-profit organization dedicated to working with developers to create quality, affordable rental and for-sale properties for those most in need throughout Southern California. The account will be led out of MWW’s Los Angeles office and will focus on increasing awareness among target audiences through an integrated media relations and social media program.

“Century Housing is an incredible organization that has helped families find housing that accommodates their needs and budgets for over 25 years, and we are looking forward to working with them to showcase their outstanding efforts in the community,” said David Langness, senior vice president and co-general manager of MWW Group’s Los Angeles office. “Century Housing shares MWW Group’s belief in the need for a strong mix of traditional and social media to deliver its message and to generate positive conversation around its accomplishments.”

MWW Group’s corporate communications practice and DialogueMedia team will execute a public relations program through national and regional media relations, strategic corporate positioning and social media initiatives.

“MWW Group has a strong background working with a number of non-profit organizations and continues to successfully deliver top-notch media results for their clients through well executed public relations programs. Standing at the forefront of the social media landscape, MWW’s diversity makes them the ‘go-to’ agency for helping organizations like us increase our presence throughout Los Angeles and tell our story to a broader audience,” said Ronald M. Griffith, President and CEO of Century Housing Corporation.

About Century Housing Corporation

Century Housing Corporation is a private, non-profit organization based in Culver City, California that works directly with financial lenders and housing developers to create quality, affordable housing throughout Southern California.  For over 25 years, they have helped low-income families find a place to call ‘home’. To date, over 20,000 families have been helped by their efforts. For more information, visit www.centuryhousing.org.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

Sullivan Brings Deep Lifestyle and Fashion Social Media Expertise including work for Conde Nast, Time Inc., Turner Broadcasting and Viacom to MWW Group

Sullivan is Co-Creator of the Fashion Social 2.0 Media Awards and Upcoming Fashion #140 Conference

EAST RUTHERFORD, N.J. – June 3, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Deirdre Sullivan joins the firm as vice president of its DialogueMedia practice. Sullivan brings more than fifteen years of experience as a promotional and marketing expert in creating, building and launching innovative and compelling online experiences for media companies, and lifestyle, retail, and fashion brands.

“Deirdre is a tremendous talent who brings deep expertise in social media and the digital space. She brings both a strong entrepreneurial spirit and an extraordinary range of experience working with some of the nation’s premiere lifestyle and fashion brands,” said Michael W. Kempner, president and CEO of MWW Group. “As leader within our DialogueMedia practice we know that through her trusted counsel and thoughtful leadership she will develop smart, strategic programs that will drive meaningful results for our clients.”

Prior to joining MWW Group, Deirdre co-founded Gritty Pretty PR, a company that specialized in developing publicity, social media and marketing campaigns for beauty, fashion and lifestyle clients including InStyle magazine, SEED Body Care and ideeli.com She was also the senior director of web strategy & social media at ideeli.com where she was responsible for building and maintaining the company’s digital presence. She also, through a promotion with blog partner PurseBlog, drove the largest amount of traffic the website has seen.

Before Ideali.com, Deirdre worked with Lucky magazine and developed strong online engagement and buzz that resulted in sold-out ticket sales for Lucky’s ‘Lucky Shops 2008’. She also worked for Turner Broadcasting as the director of marketing & editorial partnerships and launched the women’s lifestyle site, The Frisky, where she was responsible for driving 35 percent of the site’s traffic during the first six months through live, viral social media campaigns, blogger outreach, and editorial partnerships.

In addition, Deirdre co-created Fashion 2.0 Social Media Awards, a highly anticipated event in the fashion world that celebrates how luxury designers use social media. She created the first Fashion #140 conferences in New York City and Paris, and is a frequent speaker at social media conferences.

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). 

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Former President and Founder of Meliora Global and Managing Director of the Global Network for Neglected Tropical Diseases Bring Expertise in Public Policy, Corporate, Nonprofit and Government Environments

Megan Torres Also Joins MWW Group as VP in Corporate Affairs Group, Brings Major Experience as Policy Advocacy Specialist for UNICEF and Communications Director for buildOn

East Rutherford, NJ – May 5, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Kari Stoever has joined the company to lead its newly created corporate affairs practice, directing the firm’s global corporate social responsibility division and establishing a new practice to lead multiplatform engagement initiatives. Stoever joins as senior vice president and practice leader with fifteen years of experience in global strategy, fundraising and leadership experience with non-profit, NGO’s and government agencies.

“In this age of engagement, our clients increasingly require multiplatform strategies and market-based solutions to address domestic and global issues and connect with their stakeholders. In bringing on Kari to head our corporate affairs practice, MWW Group will continue building our expertise at the nexus of where corporations, government, and non-profits meet and interact,” said Michael W. Kempner, president and CEO of MWW Group. “She is a recognized industry leader with an unparalleled track record in CSR, advocacy, and public policy, and will provide high level consulting strategic programming across all disciplines, online and offline.”

Prior to joining MWW Group, Stoever was the president and founder of Meliora Global, LLC, a firm focused on growth strategies for nonprofits and social ventures, where she helped clients build multi-sector collaborative partnerships to achieve their local, regional or global goals.  Prior to her role at Meliora, she helped establish and was the Managing Director of the Global Network for Neglected Tropical Diseases (Global Network), where she managed more than $37 million in grants by the Bill & Melinda Gates Foundation. Additionally, Stoever spent a year working for the Department of Defense at the United States Army Medical Research Institute for infectious diseases (USAMRIID) managing anthrax and other biodefense studies. 

Also joining the Corporate Affairs team as vice president is Megan Torres. Torres comes to MWW Group with more than ten years of experience in corporate, nonprofit and government environments. Before joining MWW Group, Torres served as the policy advocacy specialist at UNICEF, where she was responsible for managing a portfolio of policy advocacy projects and providing support to the advocacy unit’s ongoing work and coordination, particularly in the area of social and economic policy.  Torres has also served as the director of communications at buildOn, a national nonprofit working to increase access to education and eliminate extreme poverty.  Prior to buildOn she acted as a Manager of Media Relations at Casey Family Programs, an organization dedicated to improving the lives of vulnerable children and families.

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). 

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