Former GM of MWW Group’s Seattle Office Returns to Provide Strategic Communications for the Firm’s Corporate Communications Clients

NEW YORK – January 5, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Rosanne Marks has rejoined MWW Group as senior vice president, corporate communications at the firm’s New York office. Most recently, Marks managed her own public relations practice, advising start-up clients and individual entrepreneurs on strategic communications. Previously, she held senior level positions at Amazon.com and Getty Images.

From 1993 to 2004, Marks spent 11 years as senior vice president and general manager of MWW’s Seattle office. In her new role, Marks will lead corporate communications account teams and counsel C-level executives on reputation management, crisis communications and branding.

Marks brings more than two decades of experience in public relations, marketing and advertising, specializing in internal communications, product and company launches, crisis communications, financial media relations, reputation management and overall communications strategy. Over the course of her career, she has worked with a number of iconic brands and clients including Delta Air Lines, Walt Disney Company, The Seattle Sonics, QFC supermarkets, Starbucks Coffee and the National Basketball Association.

“Rosanne is a great talent and we are very pleased to welcome her back to the MWW family.  In addition to the important role that she played in growing our Northwest presence, Rosanne has excelled in senior-level communications positions at some of the largest and most respected brands in the world – she will be a tremendous asset to our team,” said Michael W. Kempner, President and CEO of MWW Group.  “Building a company’s trust and relevance among stakeholders begins in the C-suite and Rosanne has a proven track record of guiding top executives to craft communications strategies that directly impact their bottom-line business objectives.”

MWW Group’s Corporate Communications practice encompasses expertise in corporate reputation, corporate social responsibility, financial communications, crisis communications, sustainability and employee communications.  Through a strong leadership team of industry specialists, MWW is qualified to help organizations reach its full business potential and matter more.

Marks has been recognized for her award-winning writing and strategy from every major regional and national communications association, including the Public Relations Society of America and the International Association of Business Communicators.  She holds a Bachelor of Arts degree from the University of Pennsylvania in English.

NEW YORK – January 4, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Elizabeth Semple has joined the agency as Vice President, Talent and Human Resources. In this role, Semple will oversee all of the agency’s human resources functions, including employee relations, benefit administration and the employee lifecycle process. She will also lead the agency’s staff training and employment development efforts, as well as serve as a key contributor on the MWW Group Executive Committee.

“Over the last 25 years, we’ve worked hard to create a culture where our employees come to work each day feeling great about the work they do for their clients and where they can build careers and grow as professionals,” said Michael W. Kempner, president and CEO of MWW Group. “Elizabeth is an ideal leader to help us build on our high standards, launching new programs, enhancing existing programs, and providing support and training that will continue to set new standards for the industry to keep MWW among the best places to work in PR.”

Semple joins MWW Group from HNW, a marketing agency focused on wealth management and luxury lifestyle clients, based in New York City, where she was responsible for all HR activities within the firm. She has held a variety of senior level positions at well-known organizations, including Eyeblaster, Razorfish, CNN, and Sony Pictures Entertainment. Semple has worked with organizations at all stages of organization growth, including strategic planning, organizational development, operations, finance and administration.

Semple holds degrees in Organization Development and Labor & Employment Management from NYU and Rutgers University.

Samson Brings More Than a Decade of Experience in Sustainability, Strategic Communications and Digital Marketing

NEW YORK – December 13, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Scott Samson has joined the agency as a Vice President in MWW’s Energy, Sustainable Solutions and CleanTech practice, based in Los Angeles. In this role, Samson will help grow the practice and lead sustainability and energy programs for a variety of clients including major brands, energy and tech companies, utilities, and municipalities.

Samson brings more than 10 years of experience in strategic communications to MWW Group, including traditional and social media, branding, marketing and events. His portfolio of work includes launching integrated communications programs for consumer brands, nonprofits, energy utilities, municipalities, and state and federal governments.

While his experience stretches across a range of industries, Samson’s primary focus is on energy and environmental initiatives. Most recently, as a senior consultant for Geltz Communications, Samson oversaw many of the agency’s largest accounts, including Con Edison’s small business energy-efficiency program in New York City, which inspired thousands of businesses to perform energy-saving retrofits. Earlier in his career, Samson led a three-year energy efficiency awareness program with the Department of Navy. He has also helped lead the green movement in Hollywood, connecting celebrities and entertainers with environmental awareness, including his work with well-known brands such as The North Face and Lexus.

“To matter more among today’s consumers and media influencers, companies must be more than responsible, they must be sustainable,” said Michael W. Kempner, president and CEO of MWW Group. “From Capitol Hill to Hollywood, Scott has been at the forefront of the sustainability movement, helping not only raise awareness of clean energy solutions and programs, but helping to impact behaviors across organizations and communities. His expertise and proven track record as a communications strategist will be a great asset as we grow our practice into the leading agency for sustainability and energy initiatives.”

The MWW Group Sustainable Solutions practice, led by Mark Bernstein, Ph.D., takes a unique approach among public relations and consulting firms, integrating cutting-edge knowledge of sustainability issues, technologies and opportunities with innovative approaches to communications, social and digital media strategy and stakeholder engagement.

Samson is a member of the Public Relations Society of America. He earned a B.A. in Communication Studies/Public Relations with a minor in English from Virginia Tech.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Former CNN and CNBC Producer Leverages Industry Experience to Provide Media Training and Major National Placements for MWW Clients

NEW YORK – November 29, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Leslie Linton has been promoted to senior vice president in the agency’s media strategies practice.  A 25-year veteran of broadcast news, Linton has been with MWW Group since 2005, leveraging her deep industry contacts and keen news judgment to garner major national placements for a range of clients across the firm’s consumer marketing, corporate communications, public affairs, consumer technology and healthcare practices. Linton also leads MWW’s media training services, providing strategic counsel to help executives deliver clearer messages for media interviews and speaking opportunities.

“In this split-second news cycle, media strategy is all about getting out ahead of a story before anyone else can tell it for you.  Leslie helps ensure our clients’ communications strategies continue to evolve to the ever-changing media landsape, keeping them relevant and a step ahead of the game,” said Michael W. Kempner, president and CEO of MWW Group. “Leslie is a very important member of our media strategies practice – her razor sharp instincts and deep industry knowledge has helped prepare executives across a wide range of industries to tell that story with clarity and confidence.”

MWW Group’s media strategies practice leads the industry in helping clients navigate the new media landscape. Whether a client’s business objectives are best served by penetrating national business, traditional broadcast or viral communities, MWW Group shapes strategies across all channels to build trust and credibility with key media influencers that enable clients to matter more than the competition.

Prior to joining MWW, Linton was a senior-level network television producer at CNN, CNBC, and NBC. Linton has received numerous industry accolades including the George Foster Peabody Broadcast award for live stock market coverage.  She is a graduate of American University in Washington, DC and holds a degree in broadcast journalism.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Winkler Advances within Firm’s Consumer Packaged Goods
and Food and Restaurant Practices

EAST RUTHERFORD, N.J. – November 29, 2011 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Lindsey Winkler has been promoted to vice president, consumer lifestyle marketing.  Winkler, who joined MWW Group nearly eight years ago, has proven herself as a key member of the firm’s industry-recognized consumer packaged goods and food and restaurant practice areas. 

MWW Group’s award-winning consumer lifestyle marketing practice is comprised of creative, strategic communication experts who serve clients across a variety of industries, including consumer packaged goods, food and restaurant, fitness and health, and consumer technology.  Winkler’s areas of expertise include integrated marketing communications, digital marketing, strategic media relations, event planning and management, and experiential marketing. 

“Eight years ago, we saw something exceptional in Lindsey, and she’s proven us right every day since by crafting programs that spark consumer awareness and drive sales at the retail level,” said Alissa Blate, MWW executive vice president and global consumer marketing practice leader.  “We’re so pleased she continues to grow her career here at MWW Group.”

Winkler has helped develop and implement communications initiatives for such major national brands as Sara Lee Corporation and its Ball Park Franks, Jimmy Dean and Hillshire Farm brands, Nutrisystem, Gold’s Gym International, Bally Total Fitness, and The Palm Restaurant Group, among others. 

She holds a bachelor’s degree from Ramapo College of New Jersey. 

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. 

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.” 

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.