CommPRO.biz Describes MWW Group as “Tweeting Like an Icon”

EAST RUTHERFORD, NJ – March 8, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, has been named the number one public relations agency-run Twitter account to follow by CommPRO.biz, an industry source for trends in marketing communications. According to CommPRO.biz, MWW Group received this top accolade because of the variety of creative content, style, and engagement that @MWWGroup promotes through its tweets.

“Our Twitter presence – as well as our presence across other social media networks – is just one of the many ways we walk our digital talk here at MWW,” said Michael W. Kempner, president and CEO of MWW Group.  “All of our employees are expected and encouraged to engage via social media in their own ways, no matter their role or practice area, and Twitter is no exception. Whether we’re tweeting for MWW or for our clients, we believe in Twitter as a critical communications tool and an important part of a larger digital ecosystem to build relevance and trust with key stakeholders.”

“MWW tweets its values and character, and it shows,” wrote CommPRO.biz in its evaluation of its rankings. “We clearly see that MWW leads the way.”

CommPRO.biz selected its list of the “Ten PR Agency Twitter Accounts to Follow” by reviewing the top independent PR firms as ranked by O’Dwyer’s. CommPRO.biz then measured and tracked conversations to see which firms leveraged their Twitter and social media presence in the most fun, innovative, and engaging ways. The full list of winners can be found here.

Follow MWW Group at @MWWGroup.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Michael W. Kempner, President and CEO of MWW Group, Honored Among               Corporate Social Responsibility Professionals of the Year

EAST RUTHERFORD, NJ – March 8, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, has been named to PR News’ annual Corporate Social Responsibility (“CSR”) A-list, which recognizes excellence in developing and managing innovative and successful CSR programs.

PR News also honored Michael W. Kempner, president and CEO of MWW Group, among its “CSR Professionals of the Year,” for his many philanthropic endeavors, including his work with the White House Council for Community Solutions, Usher’s New Look Foundation, and the Network for Teaching Entrepreneurship (NFTE), among others.

“To matter more to consumers and communities alike, companies must be more than responsible, they must be sustainable. That’s why we launched a Sustainable Solutions practice area last year, and why we’ve integrated CSR throughout every aspect of our business operations. To us, doing our part to make the world a better place – that’s what matters most,” said Kempner.

MWW’s corporate sustainability is manifested in three ways: through the agency’s work with nonprofit organizations working to do social good, through programs and recommendations that help businesses integrate sustainability and social responsibility into their core business practices, and through MWW’s own transparency and involvement with philanthropic organizations, including the Ronald McDonald House Charities.

In addition to its A-List honors, MWW Group was also nominated for “Best Employee Relations” for its work deepening employee engagement with client Jimmy Dean’s partnership with Share Our Strength to end childhood hunger.  MWW Group was also nominated for “Best Social Media Campaign” for the launch of the Jimmy Dean/Share Our Strength’s No Kid Hungry campaign at BlogHer in August 2011.

Awards will be announced at the 2012 PR News’ CSR Awards Luncheon on April 17, 2012, from 12-2 p.m. at the JW Marriot in Washington, D.C.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Former Chief of Staff for Bergen County Executive Dennis McNerney Brings Expertise in Government Relations, Corporate and Crisis Communications

MWW’s Public Affairs Department Also Hires Saskia Rajski, former Project Specialist for New Jersey Senator Robert Menendez (D-NJ)

EAST RUTHERFORD, NJ – March 7, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Brian Hague has joined MWW Group as vice president, public affairs at the firm’s East Rutherford office, where he will focus on issues management, crisis communications, strategic messaging and government affairs outreach for MWW’s clients.

Hague comes to MWW with 15-years of communications experience in both corporate and government communications, having worked on a multitude of issues ranging from mass transit, health care, and corporate mergers. He started his career as a newspaper reporter for the Newark Star-Ledger before joining the New Jersey Assembly Democratic Office in Trenton.  Hague also served as Chief of Staff and Director of Communications for Bergen County Executive Dennis McNerney.

“Brian’s background in New Jersey politics and proven skills in crisis communication and media relations will be a valuable addition to our public affairs team in New Jersey and nationally,” said Michael W. Kempner, president and CEO of MWW Group.  “Building relevance and trust is not just critical to consumer or corporate clients – it’s also an integral part of engaging stakeholders at all levels of government. Brian’s talents will provide our clients with strategic communications strategies that cut through the clutter and get business done.”

MWW Appoints Scarlett Rajski as Associate Account Executive

MWW Group’s public affairs practice continues to expand with the hire of Scarlett Rajski, who joins the firm as associate account executive. Rajski previously served as Special Projects Director in the office of United States Senator Robert Menendez (D-NJ), where she organized and oversaw outreach initiatives throughout the State on issue areas such as children’s health, veterans and military affairs, and technology. Rajski holds a bachelor of arts in Political Science and American Studies from Boston University, and is pursuing a master of Public Affairs and Politics from Rutgers University.

MWW Group’s public affairs practice is a core division of the firm, consisting of public affairs professionals with backgrounds at the highest level of local, state, and national government.

“Net Relevance” Sets New Standards for PR Industry – Guiding Brands to Anticipate Action and Drive Outcomes

NEW YORK – February 16, 2012 – MWW Group (www.mww.com), one of the top ten independent, global public relations firms, announced today the launch of Net Relevance™, its proprietary new measurement and analytics tool that is poised to dramatically change the way that brands and companies measure relevance, and anticipate and drive desired actions and outcomes with their customers and key stakeholders.

Net Relevance takes analytics to the next level, moving from active listening to the prescriptive and predictive ability to program against what matters, and how that relevance drives the propensity to act.  The Net Relevance platform is distinct from existing measurement tools in its ability to provide more than just measurement of message volume after a program is complete.  This prescriptive ability, rooted in the MWW Group philosophy of “Trust + Relevance = Action” serves as a tool to make clients and their issues matter more to the people who matter most for their business.

Net Relevance does more than just measure outputs; it measures impact – identifying what makes a message or story relevant.  Equally important is the insight into how that relevance is shared among peers, creating the kind of emotional connection to brands that drives sales, builds category leadership and creates brand intimacy and loyalty.

The proprietary Net Relevance tool was developed exclusively by MWW’s communications leaders and PHD’s on an “active analytics” platform that provides insights into relevance and propensity for future actions, not just the traditional, passive approach that uses historical data to measure messaging via ad equivalency or other standard metrics.

“Net Relevance provides the kinds of insights that brands need to become and remain relevant in a world where messaging and brand-speak have become white noise, even when the brand is trusted by its stakeholders,” said MWW Group President and CEO Michael W. Kempner.  “Our industry has been in the trust business for years – helping brand and companies earn trust every day.  But trust alone is no longer enough.  Relevance is what makes us act.  Brands need to truly matter to their stakeholders, and matter more to than the competition in order to succeed and sustain that success.  Insight into action-driving relevance is the key to developing strategies and programs that move the needle for clients today.”

The Net Relevance platform is based on machine learning, and is updated and refined continuously with input from millions of content items across a broad spectrum of digital, social and traditional media, including peer to peer conversation.  The analytics are customized with each client’s unique, custom designed relevance criteria, aligned with program objectives and desired outcomes and actions.

“The Net Relevance tool enables us to look at data from a communications and brand building perspective that was unavailable in any existing commercial offering,” said Doug O’Reilly, MWW Group Vice President of Research and Insights.  “Our research has shown that relevance is the key to creating action, but until now, a consistent and sophisticated tool to measure relevance and prescribe actions to build, enhance and sustain relevance simply didn’t exist.  Now MWW can apply that data across all of our practice areas to provide clients with tools and insights based on the key measures of what matters enough to drive actions.”

MWW Group will utilize its Net Relevance analytics across all practice areas – with particularly strong opportunities for consumer and business-to-business brand initiative, corporate reputation programs and grassroots and public affairs issues campaigns.  Net Relevance is also a high impact tool for use in the development of content and digital strategies, ensuring that stakeholders will actually engage and act based on that content.

About MWW Group

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

Speakers Include Digital Leads for Obama Campaign and U.S. State Department – Panels Hosted By MWW’s Jared Hendler, EVP and Global Director of Digital & Creative and Ephraim Cohen, EVP of Tech and Digital Content

NEW YORK – February 14, 2012 – MWW Group (www.mww.com), one of the top ten global independent public relations firms, will host two events during this year’s Social Media Week in New York City on online community-building and digital strategies, including a panel featuring the leaders of Obama for America’s digital efforts discussing their vision for 2012 and beyond.

“Social Media Week is one of the very few true global forums for  innovative companies, thought leaders, and digital experts to come together and discuss current trends in emerging and social media,” said Michael W. Kempner, president and CEO of MWW Group. “The two panels MWW Group is hosting are particularly relevant in the next year: learnings for organizations of all shapes and sizes from the Obama campaign’s ground-breaking digital team, and strategies for building and bridging online communities for activation in the real world. Both events are sure to be filled with insights and strategies to help brands matter more.”

The first panel, “Building Community: Combining Real World Experience with Online Social Networks,” will be held on February 15, featuring Ephraim Cohen, executive vice president, technology and digital content at MWW Group and Tiffany Guarnaccia, director of PR and Communications at emusic. This discussion will examine how companies and brands combine online and offline strategies to create both gb2b and consumer communities with the highest levels of engagement.  The panel, which follows keynote speaker John Winsor, CEO of Victors & Spoils, will review best practices for three key areas of community building: attracting and building the right audience through a combination of physical events, social media and targeted marketing; gaining valuable research insights through activities like co-creation; and activating communities to lead word-of-mouth marketing programs.

On February 17, MWW will host “Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond.” Opened by Jared Hendler, executive vice president, global director of digital and creative at MWW, the panel will feature Obama for America’s Chief Digital Strategist, Joe Rospars, and Digital Director, Teddy Goff, in a discussion moderated by Andrew Rasiej, founder of Personal Democracy Media and techPresident. The panel will cover shifts in the technological landscape since the ground-breaking 2008 campaign, and new best practices in financing, messaging, and mobilization that are being applied not only to the 2012 presidential campaign, but for all kinds of organizations this year and beyond. The panel discussion will be preceded by a keynote delivered by Alec Ross, senior advisor for innovation in the Office of Secretary of State Hillary Clinton and former convener for Obama for America’s Technology, Media & Telecommunications Policy Committee.

Social Media Week is a twice-annual event that convenes more than 60,000 participants to discuss emerging trends in technology, social media, and mobile.  This year, Social Media Week is being held February 13-17 in twelve cities across the globe, including Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto and Washington DC.

For more information on creating an event or participating in pre-existing events, please visit: www.socialmediaweek.org.

MEDIA ADVISORY

Wednesday, February 15
Building Community: Combining Real World Experiences with Online Social Networks
Panel
3:00 PM – 5:00 PM EST
Advertising & Marketing Content Hub at JWT
Free Registration Online

Friday, February 17
Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond
Panel
12:00 PM – 2:00 PM EST
Social & Environment Change Hub at Thomson Reuters
Free Registration Online