EAST RUTHERFORD, NJ – April 19, 2011 - MWW Group (www.mww.com), one of the top five largest independent public relations firms worldwide, today announced that John Ferrari has been promoted to senior vice president, finance.  Ferrari, who previously served as a vice president within the finance department, will help to oversee the management and development of the firm’s financial framework and organizational infrastructure. Since joining MWW Group eleven years ago, Ferrari has played an important role in contributing to the financial direction of the organization overall.

Ferrari joined MWW Group in January 2000 as assistant controller. Previously, he had worked as a senior financial analyst at Asarco, Inc. where he handled treasury and overnight investment functions, financial reports and company 401k investments.  He holds a bachelor’s degree in international business from the University of Buffalo and a graduate degree in business from the State University of New York at Stony Brook.

“John is a shining example of MWW’s ability to cultivate and retain its top talent. He has risen to become a leader in our financial department and every day provides invaluable guidance to our team and our clients,” said Michael W. Kempner, president and CEO of MWW Group.

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Leading Public Relations Firm Expands Award-Winning Social Media and Visual Branding Practice with Additions of Digital Strategists and Programming Specialists

EAST RUTHERFORD, N.J./NEW YORK – April 12, 2011 – MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, announced today the addition of three new hires to Dialogue Digital, the company’s wholly-owned digital marketing/social media group and visual branding practice. The new hires – Ben Aronson, Digital Strategist, Rebecca Barlow, Digital Programmer and Jovanna Greenidge, Dialogue Digital Assistant – bring experience in digital media and social media marketing, as well as a strong entrepreneurial spirit, to the industry-renowned team.

The expansion demonstrates the firm’s continued investment in its rapidly growing Dialogue Digital practice. Today’s announcement comes on the heels of the recent news that Dialogue Digital added four specialists in February. Previously, digital thought leader Jared Hendler was also appointed to the newly created position of executive vice president and global director of digital and creative services.

“Ben, Rebecca, and Jovanna all recognize the new opportunities and challenges presented in this democratized media environment and have the know-how to quickly navigate the rapidly changing online landscape to bring forth great results,” said Hendler.  “Building interactive relationships is the cornerstone of business success for many of MWW Group’s clients, and the diverse skill set that our team possesses will be critical as we continue to help brands to expand and build trust with their audiences through strengthening online networks.”

The new additions to MWW Group’s Dialogue Digital practice are:

• Ben Aronson, Digital Strategist, will help create innovative and groundbreaking strategies to help brands engage with their markets through digital and social media outlets. Prior to joining MWW, Aronson spent four years running his own digital media agency, Tao Experience. As seen on Fox and CNN, Aronson has also produced a variety of original content, from feature length films to online television series, and garnered national acclaim for creating Break’N Through, a young, edgy online reality competition series to uncover the top unsigned original music talent. Aronson has worked with top brands including TWIX, Sprite, Red Bull, Microsoft, Boost Mobile, Coors Light, Baja Fresh, and celebrities including The-Dream, Allison Hagendorf, Jadakiss, Ryan Leslie, Drake, and Dee Snider. Aronson holds a B.S. in Finance and Marketing from Lehigh University and an MBA from Rutgers University.
• Rebecca Barlow, Digital Programmer, will provide social media monitoring, engagement, analysis, and programming services for the agency’s consumer brands. Barlow’s past experience includes analytics work with Meltwater Buzz, and additional experience working with recognized brands such as Bluefly.com, Cynthia Rowley, and Jezebel Magazine. With a blended background in communications, e-commerce and customer service, and social media sales, Barlow brings a well-rounded skill set to the Dialogue Digital team. Barlow graduated magna cum laude from The University of Georgia, where she received her B.A. in Speech Communication and a B.A. in Journalism from the university’s prestigious Grady College of Journalism.
• Jovanna Greenidge, Dialogue Digital Assistant, will provide office support across the entire Digital Dialogue team, and will serve as a programmer/designer. Prior to joining MWW, Greenidge mentored disadvantaged Brooklyn youth at the D.R.E.A.M.S. YouthBuild & Young Adult Training Program while they worked to obtain their GED. Greenidge is a graduate of St. John’s University, where she received her Bachelor’s degree in Journalism.

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we’re game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

Tauberman to Guide Panel Discussion on Best Practices in B2B Sector with C-Level Executives from Dow Jones & Company, J.D. Power & Associates and Curtis Packaging

NEW YORK – March 23, 2011 - MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, announced today that Richard Tauberman, Executive Vice President of Corporate Communications, will moderate a panel discussion at the upcoming Conference Board Customer Experience Leadership Conference on March 24, 2011. The panel, “Best Practices in Business-to-Business (B2B) Customer Experience Excellence,” will feature a discussion with top executives in B2B customer experience management.

The 2011 Customer Experience Leadership Conference will take place Wednesday – Thursday, March 23 – 24, at the InterContinental New York Barclay at 111 East 48^th Street, New York, New York. The event will feature C-level speakers from organizations such as Victoria’s Secret, Southwest Airlines, Pitney Bowes and more.

Tauberman, one of the nation’s foremost authorities on corporate communications, will moderate the B2B panel discussion which will feature senior executives from leading brands that are widely recognized for their excellence in customer relations and management:

• Fin O’Neill, President, J.D. Power & Associates
• Scott D. Schulman, President, Corporate Markets Group, Dow Jones & Company
• Beth Scherer, Director of Sustainability, Curtis Packaging

For information on the conference, please visit the Conference Board website at: http://www.conference-board.org/conferences/conferencedetail.cfm?conferenceid=2269

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MWW Group has been recognized as one of the ‘Top Places to Work in PR’ by PRNews for the second year in a row! This award recognizes the best, most rewarding places to work in the industry!

In 1986, MWW Group opened as a one-person shop with one client. Since then, MWW has grown into one of the nation’s top ten public relations firms.  At MWW Group, we always strive to sustain a positive and supportive work environment for our employees. Our success is the direct result of our employees passion and motivation for excellence.  We are proud that our efforts have been recognized by PRNews and we will continue to promote a positive and supportive work environment!

MWW Group continues its outstanding award season with a prestigous Silver Anvil Award win from the Public Relations Society of America for our work on the 2010 Volkswagen GTI launch in the category of Marketing Consumer Products. The public relations profession’s most prestigious honor, the Silver Anvil Award acknowledges the very highest level of achievement and is the established icon of the “best of the best” public relations practices. The award was presented during the Silver Anvil Awards Ceremony held June 3 in New York City.

MWW Group was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI. The goal was to launch the GTI exclusively online. A unique overlap was recognized between the GTI and iPhone audience which led to the creation of an iPhone and iPod Touch app, “Real Racing GTI” by mobile agency AKQA. The app exclusively launch the all new 2010 GTI via a mobile platform, making Volkswagen the first auto manufacturer to do so.

MWW Group’s results far exceed expectations. Real Racing GTI saw more than 3.7 million downloads (nearly 800,000 in the 4 days following the launch event). Real Racing GTI became #1 free app on Apple iTunes App Store within 5 days, the #1 free global app on Apple iTunes for 36 of 59 countries and a Top 5 free app in all countries where the iTunes Store is available. Due to MWW Group’s efforts, the program generated more than 255 million media impressions in just 6 weeks.

In addition, MWW Group received Silver Anvil Awards of Excellence from the Public Relations Society of America for the following:

Americans Embrace Change with IKEA

Category: Marketing Consumer Products- Non- Packaged Goods

“Drive With A Smile” Palisades Highway Art Gallery

Category: Marketing Consumer Services- Other

Keeping Harrah’s Competitive: From the Inside Out

Category: Internal Communications

Harrah’s: Changing the Conversation: From Corporate Greed to Good Union Partner

Category: Crisis Communications

Sprint & Samsung Make it Easy to Be Green

Category: Marketing Consumer Products- Technology

About the Silver Anvils

The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.