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Archive for the ‘Uncategorized’ Category

MWW Recognized for Excellence with 10 Hermes Creative Awards

 

We are pleased to announce the following campaigns from MWW Group have been named as winners in the Hermes Creative Awards competition.

 

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Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device

Category: Product Launch

 

Living the Legacy: The Untold Story of the Milton Hershey School

Category: Writing/Advertorial

 

Changing the Conversation: Harrah’sholiday card

Category: Crisis Communication Response

 

Keeping Harrah’s Competitive from the Inside Out

Category: Employee Relations

 

Happy Holidays from MWW Group

Category: Marketing Collateral/Branding/Holiday Card

 

GOLD

 nikoncorkboardmailer

Wine Yakima Valley Association Grows to Greatness

Category: Communication Campaign

 

Nikon’s Corkboard Media Mailer

Category: Publications

 

“Drive with a Smile” Palisades Highway Art Gallery

Category: PR Campaign

 

Turning 1-800-FLOWERS.COM’s “Spot a Mom” into a Social Media Movement

Category: Social Media

Turning 1-800-FLOWERS.COM’s “Spot a Mom” into a Social Media Movement

Category: PR Campaign

 

This international competition honors outstanding achievement in professional communications and it is a tribute to the creativity and hard work of our employees that so many MWW Group campaigns have been honored.

 

Andrew Beck Joins MWW Group As Senior Vice President Of Its Washington, D.C. Office

Former Public Affairs Director for the U.S. Department of Energy Brings Expertise in Environmental Sustainability, Energy, Transportation, Health and Safety Issues

Held Senior Role for the U.S. Environmental Protection Agency and U.S. Department of Transportation

WASHINGTON, D.C. - March 31, 2010 - MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Andrew Beck has joined the company as senior vice president in its Washington, D.C. office. Beck is the former director of public affairs for the U.S. Department of Energy and brings over fifteen years of experience working among a variety of debated issues in Washington such as environmental sustainability, energy, transportation and health and safety issues.

“Andy has a deep background in both the public and private sectors, and a track record of spearheading public outreach, media relations, and government relations campaigns that move the needle. He is a first rate strategic thinker, who is expert at boiling down complex issues and policies and then articulating the case persuasively to a range of stakeholders through a variety of channels,” said Michael W. Kempner, president and CEO of MWW Group. “He has worked on the front lines of issues related to energy, environmental sustainability, safety, health, and transportation that will be invaluable to our clients. Adding Andy to our Washington, D.C. team further cements our status as a powerhouse firm on Capitol Hill.”

Before joining MWW Group, Beck served as vice president of public affairs at the renewable energy company PetroAlgae Inc. In this role, he served as the company’s spokesperson and directed the strategic communications, public outreach, government relations, and media relations operations. Beck was quoted in numerous media articles relating to renewable energy and environmental issues and frequently spoke on the subjects of U.S. government energy and environmental policy at conferences all around the globe.

Previously, as the director of public affairs at the U.S. Department of Energy, eck was the U.S. government’s top energy spokesperson and communications strategist. He directed the planning and execution of all Energy Department announcements, events and public education and advertising campaigns and was the senior communications advisor to the U.S. Secretary of Energy. Beck has also served as the senior communications and outreach advisor to the head of the U.S. Environmental Protection Agency and as a senior communications official at the U.S. Department of Transportation. In addition, he has worked for two prominent trade associations, the National Automobile Dealers Association and the Interstate Natural Gas Association of America.

 

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention.

 

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Sav Banerjee Joins MWW Group As Senior Digital Strategist In The Company’s DialogueMedia Practice

Brings Experience Leading Social Media Initiatives for World Class Technology, Retail and CPG Brands including HP, Visa, Proctor & Gamble and eBay

NEW YORK – January 20, 2010 - MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Sav Banerjee has joined MWW Group as a senior digital strategist in the firm’s industry leading DialogueMedia practice. Banerjee brings more than six years of experience working in the digital marketing and social media space and his experience spans a number of sectors including technology, retail and consumer packaged goods. Banerjee has worked with such notable clients as HP, Visa, Proctor & Gamble, and eBay. In his new role at MWW Group, Banerjee will develop strategic social media campaigns for a number of MWW Group’s key clientele.

“Sav is a key addition to our DialogueMedia team and brings a range of expertise leading social media programs for some of the world’s largest and most respected brands.  His insight and expertise will be invaluable to clients spanning a number of sectors, from retail and technology to CPG and food and beverage,” said Michael W. Kempner, president and CEO of MWW Group.

Prior to joining MWW Group, Banerjee acted as social media engineer at Gannett Digital where he developed digital marketing strategies for such Fortune 500 companies as Unilever and Proctor & Gamble. Previously, Banerjee served as director of social strategy at Vercai Inc. where he led the development of Mintbox, the first interactive fashion platform connecting web to retail stores. Before joining Vercai, Banerjee managed client services and strategy at Agency.com where he launched social marketing applications for eBay, both in the US and Canada, and managed integrated campaigns with an emphasis on interactive web development.

As a senior member of MWW Group’s DialogueMedia division, Banerjee joins a team that is recognized throughout the public relations industry for its award-winning work. DialogueMedia works with MWW’s clients across all of the company’s core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing.

 

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention.

 

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New Census Reveals Decline in Greater Los Angeles Homelessness

LOS ANGELES, October 28, 2009 - On any given night, an estimated 43,000 people are homeless in Los Angeles’ Continuum of Care, according to the 2009 Greater Los Angeles Homeless Report (HC09), released today by the Los Angeles Homeless Services Authority (LAHSA). The number of homeless people in Los Angeles, while still the highest in the nation, represents an estimated 38% decrease from 2007.

Although the data shows that a significant number of homeless in Los Angeles are still without shelter, it also demonstrates progress in the City’s and County’s efforts at reducing homelessness. The decrease reflects a combination of increased focus on homelessness by Los Angeles City and County leaders, investments in housing and innovative programs, and a strong network of agencies focused on ending homelessness. While progress has been made, two out of three homeless people in Los Angeles remain on the streets, including families and children.

LAHSA, a Joint Powers Authority created and managed by both the City and County of Los Angeles, is the lead agency for the Los Angeles Continuum of Care, a consortium of homeless service providers that encompasses all but three cities throughout Los Angeles County, including the City of Los Angeles. As required by the U.S. Department of Housing and Urban Development (HUD), LAHSA conducts a homeless census every two years during the last 10 days in January. Service providers in the Continuum of Care, which includes approximately 200 independent agencies, use these census estimates to plan for critically-needed services. The 2009 count was conducted from January 27-29, and excludes the cities of Glendale, Long Beach and Pasadena, which all conduct their own counts. Adding these three cities to the Los Angeles homeless count, the total homeless population for Los Angeles County is approximately 50,000, on any given night.

“Los Angeles’ new homeless data shows tangible results from the efforts of the City, County and the Continuum of Care agencies to address poverty and homelessness,” said Michael Arnold, LAHSA’s Executive Director.

“We will continue to build on our momentum and progress, but more needs to be done – we still have almost 15,000 people in shelters and temporary housing, and more than 30,000 unsheltered people on our streets every night,” said Supervisor Don Knabe, Chairman of the Los Angeles County Board of Supervisors.

The decline in the numbers for Los Angeles appears consistent with similar national decreases seen in areas like New York (-30% in street homelessness), Indianapolis (-22%) and Riverside County (-22%), which have also experienced significant reductions in homelessness between 2007 and 2009. According to the National Alliance to End Homelessness, 44% of the nation’s 2009 local homeless counts report decreases. “We have not won the war against homelessness in Los Angeles, but we are making progress,” Arnold continued. “Ironically, the recession may have had a counter-intuitive impact on homelessness as the declining real estate market has also helped lower housing rental rates, giving more people access to affordable housing.”

However, thousands of people have lost jobs in the Los Angeles region. As the unemployment rate continues to rise there are signs that homelessness could increase again. It is estimated that nearly 10,000 people were found living on private property in areas not meant for human habitation.

Major region-wide efforts to reduce homelessness are ongoing. Many factors likely contributed to this decline including new and expanded programs implemented by the Los Angeles CoC network of housing and service providers. Many of these new programs are funded by the County and City of Los Angeles, such as the County’s $100-million Homeless Prevention Initiative, the City’s Permanent Supportive Housing Program and expanded Section 8 vouchers that specifically target homeless individuals and families. Most importantly, local housing and service providers are making an important paradigm shift with programs centered on housing homeless families and individuals, and providing them with the tools and skills they need to remain housed. The City and County have embarked on an unprecedented expansion of a collaborative effort to reduce homelessness in recent years. The decline reflects their success.

“The good news here — that homelessness has declined significantly in Los Angeles — can be attributed to a new spirit of joint cooperation between the City, the County and the service providers who make up the Continuum of Care. We still have a long way to go, but this is real progress, and we are very gratified to see it,” said Commissioner Howard Katz, Chair of the LAHSA Board of Commissioners.

Like previous years, to collect the most reliable figures, four distinct components of the census count were completed: (1) a street count, (2) a shelter count, (3) a demographic survey and (4) a “hidden homeless” telephone survey. To ensure greater accuracy of these elements, more than 3,000 volunteers participated in the data collection process conducted over 13,000 square miles of the region – an area larger than nine states in the nation. Additionally, experts from the University of North Carolina’s Survey Research Unit, skilled in tracking hard-to-reach populations, provided data collection tools and statistical analysis.

While the methodology for the 2009 Homeless Count remained consistent with previous counts, enhancements to the data collection process have collectively enabled researchers to extrapolate more detailed information. Highlights of these enhancements include:

  • 50% increase in the number of census tracts covered from 2007
  • More than 3,000 volunteers covered more than 13,000 miles
  • 3,073 interviews with the homeless were conducted
  • More than 4,000 households were contacted during a telephone survey to locate the number of homeless living temporarily off the streets, but near private residences

About the Los Angeles Homeless Service Authority

The Los Angeles Homeless Services Authority (LAHSA) is a joint powers authority of the City and County of Los Angeles, created in 1993 to address the problems of homelessness in Los Angeles County. LAHSA plans, funds and administers programs that assist homeless individuals and families in their transition to permanent housing. LAHSA is the lead agency in the HUD-funded Los Angeles Continuum of Care, and coordinates and manages over $70 million annually in federal, state, county and city funds for programs providing shelter, housing and services to homeless persons. Additionally, LAHSA partners with the City and County to integrate services and housing opportunities to ensure wide distribution of service and housing options. LAHSA funds agencies that address many homeless populations including survivors of domestic violence and their children, persons struggling with chronic homelessness, veterans, youth transitioning from foster care, and individuals with mental health needs. For more information, please see http://www.lahsa.org

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Two Outstanding MWW Group Employees Named as Finalists in the 2009 PR News PR People Awards

prpeoplelogo_651We are pleased to announce the following MWW Group employees have been named as finalists in the 2009 PRNews PR People Awards. These awards showcase the top talent, the innovators and passionate professionals who day in, day out are making communications matter in the marketplace. The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year and we’re so proud of the individuals from MWW Group that have been named as finalists this year. 

john_ratcliffe-lee_2John Ratcliffe-Lee, Senior Digital Media Specialist

Category: “Tweeter” of the Year

John Ratcliffe-Lee has cultivated his personal passion and enthusiasm for social media and new technology into successful and results-driven programs for both his clients and MWW’s DialgoueMedia practice. John’s work continues to help pave the way for a large online Twitter community to talk about, listen and engage with MWW Group clients. In addition John translated his passion for achieving client goals through social platforms to initiatives to promote the DialogueMedia practice and MWW Group as a whole. John developed and managed the Twitter accounts for both the group (@dialoguemedia) and agency (@mwwgroup) to much success, implementing best-practices to both interact with industry leaders and build a following.

 

Robyn Fink, Account Directorheadshot1

Category: Account Director/Supervisor of the Year

Robyn has proven time and time again that she is capable of not only providing great results for any task she is given, but exceeding client expectations. She brings a keen eye for recognizing new opportunities, constantly reenergizing our client’s corporate branding and PR initiatives. She plays a critical role in planning and executing events and campaigns for key MWW clients, along with product showcases and tradeshows. Every day, Robyn works to make sure our programs, strategies and tactics enhance our clients’ interactive marketing presence and creates value for their audiences.

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