Robinson Brings Experience Working Alongside Such Major Brands as Dell, Proctor & Gamble and American Express

East Rutherford, NJ – September 24, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Blake Robinson, former managing editor of the popular gadgets blog CrunchGear, has joined MWW Group as a Senior Digital Media Specialist. Robinson brings 10 years of digital experience and online media savvy, as well as a proven track record of leading successful initiatives for such global brands as Dell, Proctor & Gamble and American Express. Robinson will report to Saurabh Wahi, Senior Vice President for DialogueMedia.

“Blake brings a valuable range of skill sets from his years of experience as a blogger, journalist and marketer. His deep understanding of the digital media landscape combined with the perspective he brings as a marketer and former journalist makes him a tremendous addition to an already strong team,” said Michael W. Kempner, president and CEO of MWW Group.

Before joining MWW Group, Robinson worked at Federated Media as primary interpreter of Web metrics on Conversational Media campaigns for many of the firm’s flagship clients. Specifically, Robinson worked on the American Express OPEN Forum initiative, which was recently recognized as a 2008 MIXX Awards Gold Winner for Brand Awareness and Position. At Federated Media, he also specialized in data and analytics and consulting on the company’s forthcoming Conversational Measurement Toolbox.

In 2006, Robinson helped conceptualize and launch CrunchGear, where he served as a regular contributor, providing technical commentary on key industry topics. Robinson has written and reported for media websites including Read/Write Web, Uncrate, TechCrunch, paidContent and Silicon Alley Insider. He is well-versed in utilizing digital media tools such as blogs and social networks and helped to define new Web metrics based on Engagement, Amplification and Equity. A New Orleans native, Robinson attended Loyola University, where he graduated Cum Laude with a Bachelor of Arts degree in English and Creative Writing.

DialogueMedia works with MWW Group’s clients to ensure engagement that delivers results. DialogueMedia strategies are integrated throughout all of MWW Group’s core practice areas: corporate communications, consumer marketing, public and government affairs, healthcare, internal communications, cause and social marketing. The company has led highly successful digital media campaigns for brand name companies across a wide breadth of industries including Nikon, Volkswagen, Deloitte, Sara Lee Corporation, 1-800-FLOWERS.COM and Gardenburger, among many others.

Agency Captures Top Honors for Second Time in Three Years in Midsize Firm Category

East Rutherford, NJ – September 24, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, has been named 2008 Midsize PR Firm of the Year for the second time in three years at the 2008 Platinum PR Awards in New York City.  Sponsored by PR News, the Platinum PR Awards salute the year’s most outstanding communications initiatives and successful programs across all areas of public relations.

“When I first founded MWW Group as a one person shop in 1986, I could have never imagined that we would one day be named two out of three years as a PR News agency of the year,” said Michael W. Kempner, president and CEO of MWW Group.  “Two decades later it is deeply rewarding to see the industry recognize what I have long known about our firm.  MWW Group is a special place to work – this award speaks to the incredible people who make up our staff and our clients, the unparalleled work that is done every day at our firm, and the fun and exciting workplace culture that is the reason why I love coming to work every day.”

In presenting the award to MWW Group, PR News credited the agency’s success in winning highly competitive business, adding more than 85 new clients and a 16 percent increase in growth over the past year, recording net revues of $43 million. The publication also cited several unique campaigns MWW Group implemented in 2007 with clients such as Deloitte as well as MWW Group’s industry-leading employee retention (86%), a key driver for significant organic growth.  MWW Group was named a finalist in the Employee Relations and Social Media Campaign categories for its work on behalf of the Deloitte Film Festival First Ever Employee Generated Initiative.

The award also recognized MWW Group’s expanded agency initiatives including inspiring change through its work with the Clinton Global Initiative (CGI) and MWW Group Green, environmentally responsible programs and polices implemented to help the agency do its part to fight global warming, preserve natural resources and create energy independence for the United States.

Della Croce to Leverage Deep Corporate, Financial, Technology and B to B Experience to Service Key Clients and Expand Client Roster

East Rutherford, NJ – September 24, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Matthew Della Croce has joined the company as senior vice president and deputy general manager of the company’s New York office. Della Croce will serve as a senior member of MWW Group’s Corporate Communications practice. In doing so, he will leverage 18 years’ worth of communications experience supporting major global brands, including JPMorgan Chase, ExxonMobil and UPS.

“An executive of Matthew’s caliber will be instrumental in accelerating the already strong growth of MWW Group’s New York Office and our national corporate practice,” said Michael W. Kempner, president and CEO of MWW Group. “He has deep experience in all facets of staff development, account management and corporate growth. We intend to leverage that experience fully. He will be taking on numerous management responsibilities, helping to showcase the strength of the New York office, and fostering career development opportunities for our staff.”

Della Croce has executed award-winning communications campaigns on behalf of clients in numerous sectors, including DHL, ExxonMobil, Nasdaq, Sun Microsystems, Wells Fargo and BP. Global client communications campaigns under his leadership have received numerous industry awards, including the Gold SABRE for Top Corporate Image Campaign and the Bronze Anvil for Best Media Relations program of the year in the B2B/Financial Services category.

Della Croce comes to MWW Group from Phase IV Health & Performance Center, a California-based wellness/fitness start-up, where he was president. Under Della Croce’s leadership, the organization tripled in size, reaching profitability through the development and execution of a comprehensive marketing program, the initiation of a sales organization and revitalizing the company’s client service initiative.

Prior to Phase IV, Della Croce served as executive vice president and director of corporate and U.S. financial communications for Ogilvy Public Relations Worldwide, where he generated more than $40 million in revenue for the firm. Before Ogilvy, Della Croce was a vice president in the Corporate Communications group at Fleishman-Hillard, as well as a director of Investor Relations consulting for Thomson Financial and the director of European operations for Georgeson & Company.

Della Croce has served as a regular keynote speaker at “Investor Relations Magazine” workshops at PRSA Annual Conferences, as well as a guest lecturer at Columbia University’s Masters in Strategic Communications program.

MWW Health & Wellbeing Also Adds Christina Witz as Account Supervisor; Pair Bring Three Decades of Experience to MWW Group

East Rutherford, NJ, Sept. 11 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Laurie Wooding has joined the firm’s healthcare practice, MWW Health & Wellbeing, as senior vice president. Wooding was the former Global Head of Communications for Novartis Consumer Health; she has served as a consultant for LifeCycle Pharma; and she was the managing director of Health & Wellness for DeVries Public Relations.

Also joining MWW Health & Wellbeing is Account Supervisor Christina Witz, who had previously worked in Burson-Marsteller’s health and wellness practice, where she managed communications for Merck and Intel Corporation’s Digital Healthcare Division, among others. Wooding and Witz report to Ame Wadler, MWW Group’s chief management officer and global healthcare lead.

“Our approach to healthcare is inclusive of biopharmaceutical intervention, but understands that wellness, access to the best community-based providers and technology that links patients to health professionals are as critical to health and wellbeing as appropriate medicines,” said Ame Wadler, chief management officer, MWW Group.

Together, Wooding and Witz bring more than three decades’ worth of experience to MWW Group’s burgeoning healthcare division, having supported biopharmaceutical, nutrition, nutraceutical and healthcare provider organizations, including GlaxoSmithKline, Johnson & Johnson, Atlantic Health Systems and Procter & Gamble.

Added Wadler, “Laurie and Christina bring a diversity of experience in working with consumer directed wellness and medically driven intervention to help our clients elevate their role as leaders in wellness.”

Wooding and Witz join a fast-growing division of MWW Group. Recent client assignments include:

• Supporting a strategic business initiative for biotechnology company Nektar Therapeutics;
• Brand positioning for a new line of antioxidative products for Croda, a world leader in specialty chemicals;
• Scientific communications for BioMimetic Therapeutics, an emerging developer of products for the repair of orthopedic injuries to bone, cartilage, ligaments and tendons; and
• Launching a new line of specialty meal plans for people living with chronic health issues, from leViv.

Other MWW Group healthcare clients include Advanced Life Sciences, Integrative Nutrition, Medco Solutions, United Healthcare, Miami Children’s Hospital, and many others.

Consumer Brand Specialist to Lead Flagship Clients and Agency Initiatives In NY Market

East Rutherford, NJ, September 10, 2008 - MWW Group (www.mww.com), recently named Best Public Relations Agency of the Year by the American Business Awards and known for its award-winning global Consumer Lifestyle Marketing work, today named Cheryll O. Forsatz to Senior Vice President and Director, New York Consumer Lifestyle Marketing Practice.  The newly created position is a result of the continued growth of national client accounts and consumer marketing and branding initiatives for New York-based clients.  In this role, Forsatz will provide strategic counsel and direction for clients and account teams as well as integrate consumer marketing initiatives across other agency practice areas for both national and regional clients.  MWW’s New York Consumer Marketing client roster includes McDonald’s, Sara Lee and 1-800-Flowers and recent client acquisitions: Gold’s Gyms, Al Copeland’s restaurant brands, Advanta, Keep a Child Alive, Product of the Year and The Paul Taylor Dance Company.

In her 11-year tenure with MWW Group, Ms. Forsatz is credited with leading communications activities for several of the agency’s flagship clients.  In her new position, she will also be responsible for leading business development efforts, working in close partnership with Executive Vice President and National Consumer Lifestyle Marketing Practice Leader Alissa Blate.

“Cheryll has played an instrumental role in the growth of the Consumer Lifestyle Marketing Practice and her expertise and strategic thinking has produced many of the industry’s best consumer campaigns,” said Michael Kempner, President and CEO of MWW Group.

“Cheryll is an extremely talented professional…her dedication to client service and results truly embodies MWW’s philosophy of “aim high and deliver,” commented Alissa Blate, National Consumer Marketing Practice Leader.  She has played an instrumental role in the growth and development of many flagship clients and is uniquely suited to lead the agency’s New York Consumer Practice as we place a renewed focus on national consumer work and New York lifestyle clients.”

A seasoned marketing communications and public relations professional, Forsatz has more than 15 years experience developing and leading campaigns for companies in various industries including food and beverage, restaurant, financial services, consumer electronics, health and fitness, retail and consumer packaged goods.  Over the past 10 years at MWW Group, she has developed and managed multi-faceted consumer marketing communications campaigns for McDonald’s, Bank of America, ING Direct and among others.