Kim Brings Experience Implementing Online Marketing, SEO Programs and Social Network Strategies for World Class Brands

DALLAS, TX, July 25, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced the addition of Penny Kim to DialogueMedia, the company’s award winning digital media practice.  She will be based in MWW’s Dallas office.  As digital media specialist, Kim brings expertise in online marketing, brand management, paid search (PPC), display media, social media, SEO and copywriting. Prior to joining MWW Group, Kim helped develop and implement new media programs for such world class brands as Coca-Cola, American Express, Microsoft and Ritz-Carlton.

“Penny is a great addition to our growing Dallas office and our award winning digital media practice, DialogueMedia.  She brings a broad range of skills and extensive experience developing online campaigns for world class brands,” said Don Bartholomew, senior vice president and general manager of MWW Group, Dallas. “In particular, Penny will be an asset in helping our clients improve search engine positioning and develop strategic initiatives to leverage social media platforms like Twitter, Flickr, YouTube, MySpace and Facebook.”

Prior to joining MWW Group, she was Media Manager at iCrossing, specializing in marketing and brand management.  During her tenure at iCrossing, Kim implemented innovative new media strategies for a variety of the company’s flagship brands, crossing a wide breadth of business sectors including food & beverage, packaged goods, hospitality and technology.

Kim received her bachelor’s degree in sociology from Midwestern State University in Wichita Falls, Tex.  She is a member of the Dallas – Ft. Worth Search Engine Marketing Association.

Multi-Tiered Communications Campaign to Help Generate Awareness and Boost Private Funding to Support Fight Against HIV/AIDS in the World’s Poorest Countries

EAST RUTHERFORD, NJ, July 22, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced that it has been hired by Keep A Child Alive (KCA) to lead a PR campaign supporting the organizations battle against the HIV/AIDS epidemic.  KCA is a global non-profit that provides life-saving medication, social support and orphan care to children and families stricken by HIV/AIDS and living in the world’s poorest countries.

MWW Group’s program will focus on helping to save the lives of children and parents in the world’s poorest countries by raising awareness and generating funding for treatment and care.  The multifaceted campaign will include media relationships, strategic alliance-building, event management and celebrity relations.  MWW Group will also support and augment KCA’s partnerships with leading business and non-profit organizations including Clear Channel Radio, Bloomberg LP, and The Walt Disney Company.

“KCA is an incredible organization making a real difference combating the horrifying devastation and tragedy caused by HIV and AIDS in the developing world.   We’re proud and honored to help KCA provide a voice to millions of children and families afflicted by HIV and AIDS who are shackled to poverty and would otherwise be forced to remain silent,” said Michael W. Kempner, president and CEO of MWW Group.
Added Kempner, “We are particularly looking forward to working alongside KCA founder Leigh Blake and helping to develop and spearhead communications programs that will support her extraordinary passion and vision.”

About Keep a Child Alive (KCA)
Keep a Child Alive is a charitable organization committed to accelerating action to combat the global AIDS pandemic.  With more than 28 million dead and 15 million orphaned, the disease continues, wiping out whole societies, threatening economic infrastructures and creating tragic family devastation.  KCA provides life-saving medication, social support, and orphan care, to keep these children and families alive.  We also develop global awareness campaigns targeted at boosting private funding for the fight against HIV/AIDS.  For just a dollar a day, you can help save the life of a child or a parent who cannot afford essential treatment and care in some of the world’s poorest countries.

Agency’s Global Network to Provide On-Site Support for JetBlue Airways Operations across the United States, Latin America and the Caribbean

EAST RUTHERFORD, NJ, July 1, 2008 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced that it has been retained by JetBlue Airways (NASDAQ: JBLU) to provide ongoing contingency planning and training services, incident response support and issues management counsel.  A dedicated, multi-national incident response team comprised of senior counselors from MWW Group’s global network of offices, affiliates and agency partners will provide on-site support for JetBlue Airways in each of its 53 markets across the United States, the Caribbean and Latin America.

“We’re pleased to announce that after a long and thorough review of agencies JetBlue Airways has selected MWW Group as its issues management counsel,” said Todd Burke, vice president of corporate communications at JetBlue Airways.  “MWW Group brought to the table a team of senior counselors with significant experience in our space, an innovative yet sound communications approach for our operations, and a business style and culture that aligns perfectly with JetBlue Airways.  MWW Group is a great choice and we’re looking forward to a long relationship.”

“Helping a corporation protect its reputation and mount an effective response to sensitive issues or during highly-publicized incidents is a significant responsibility, and with an airline that responsibility is magnified,” said Michael W. Kempner, MWW Group president and chief executive officer.  “MWW Group is honored that JetBlue Airways has selected us for this important assignment and we are gratified by the trust in our experience, capabilities and counsel this engagement represents.”

The JetBlue Airways engagement and the multi-national incident response team will be managed from MWW Group’s New York City office under the direction of Matthew Rose and Carreen Winters, both executive vice presidents and the agency’s corporate communications practice director and deputy director respectively.  Caribbean and Latin American operations will be supported by The Jeffrey Group, MWW Group’s Miami-based partner and the leading independent agency in Latin America, with a network of local partners in each JetBlue market across the region.  Additionally, elements of MWW Group’s digital media group will be fully integrated into the response team to help mange online communications and blogosphere interaction during an incident.

“MWW Group brings an uncommon breadth of knowledge and depth of practical experience to the JetBlue Airways assignment” said Kempner.  “Counselors supporting JetBlue Airways have worked with numerous carriers in a similar capacity including Continental Airlines, United Airlines, American Airlines, British Airways and TWA, with the team leaders possessing significant on-site experience during highly-publicized incidents.

When you consider the breadth of companies and industries MWW Group’s crisis team has been involved with – from financial services, energy, pharmaceutical and consumer packaged goods companies, to airlines, tourism destinations, academic institutions and foreign and domestic governments – and the agency’s unique ability to maximize the effectiveness of Internet-based communications during crises, I believe that MWW Group is ideally equipped for this important assignment and a great fit for JetBlue Airway’s transparent, customer-centric culture,” Kempner concluded.

About JetBlue Airways

New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft “BetaBlue,” a first among U.S. domestic airlines. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with 600 daily departures. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

SEATTLE, June 30, 2008 –Alerts.com™ (www.alerts.com), a free online alerts service that helps people create and manage customized alerts all in one place, today announced that it has selected MWW Group as its public relations agency of record.

MWW Group will launch Alerts.com to the public through strategic media outreach efforts with ongoing efforts to generate awareness and “buzz” about the Alerts.com web site and its alerts service, said Pascal Stolz, chief executive officer and co-founder of Alerts.com.

Instead of visiting multiple sites for different sources of news each day, consumers can use Alerts.com to eliminate information overload on the Web by simplifying the everyday process of information consumption. With Alerts.com, users can choose exactly what they want – from breaking news to weather alerts to sports scores to birthday reminders. Users control the information they receive, as well as when and where (e-mail, SMS and/or voice) they’d like to receive it.

“With a deep background of working with successful early-stage companies, MWW Group truly understands what it takes to launch our company to the public in a meaningful way,” said Pascal Stolz, CEO and co-founder of Alerts.com. “We are pleased to have an agency that gets our business and core values, and can effectively package and communicate our site to our target markets.”

“We are very pleased to be selected as the agency of record by the category leader in the online alerts space,” said Bob Silver, senior vice president and general manager of MWW Group’s Seattle office. “Alerts.com is a very important addition to our growing portfolio of early-stage technology companies, which is a testament to our agency’s ability to understand the needs of growing companies and put a powerful array of public relations tools at their disposal.”

About Alerts.com
Alerts.com is a free online service where anyone can manage alerts and information from every available service all in one place.  Alerts.com helps reduce information overload on the Web by simplifying the everyday process of information access, delivering messages to consumers on their terms and in the context of their lives.

Alerts.com is an opt-in service aggregating content from multiple sources, thus eliminating the need to go to multiple sites.  It enables anyone, anywhere to access, manage, organize and control how to receive reminders, notifications and alerts of personally relevant and time-sensitive information and content. With Alerts.com you get updated news headlines, sports scores, birthday or party reminders, weather, price, gas price alerts and more. All alerts can be delivered via email, SMS and/or voice and there is absolutely no spam – what you select is what you get, nothing else.

Alerts.com was founded in December 2007 and is based in Bellevue, Wash.  For information or to register, please visit www.alerts.com.

Former Senior Media Relations Specialist at Colgate-Palmolive Brings Strong Background in Corporate Communications with Expertise in Internal and External Communications

EAST RUTHERFORD, NJ, June 25, 2008 – MWW Group (www.mww.com), one of the nation’s top 10 public relations firms, today announced that Thomas Paolella has joined the firm as Account Director. With both in-house and agency experience managing communications for global brands, Paolella will develop and implement strategic internal and external communications initiatives for clients within MWW Group’s corporate communications department.

“Tom brings a wide breadth of experience to our team and has worked with world class companies across many sectors, ranging from consumer packaged goods leaders to major pharmaceutical brands,” said Michael W. Kempner, president and CEO of MWW Group. “In addition to his experience and leadership skills, Tom is a media relations expert with a deep network of contacts at top-tier outlets across the nation.”

Previously, Paolella was senior media relations specialist at Colgate-Palmolive Company, where he served as the company’s primary media contact and spokesman in addition to coordinating internal employee communications. Prior to joining Colgate-Palmolive, Paolella served as media relations associate at GCI Group, where he developed and executed global marketing communications programs for clients including Honeywell, Major League Baseball, Pioneer, The Financial Times and Merck.

Paolella holds a Master of Arts degree in Public Relations from Rowan University and a Bachelor of Arts degree in English with a concentration in Leadership Studies also from Rowan.