Second Annual Report Documents MWW Group’s Commitment to Affecting Measurable and Lasting Change in the Communities Where it Does Business and Across the World

EAST RUTHERFORD, N.J. - July 26, 2010 - MWW Group, one of the nation’s top ten public relations firms, announces the release of its second annual Corporate Citizenship Report.  With a theme of “Promise-Practice,” the 2010 report reflects MWW’s policy of aligning promise to corporate citizenship with its practice that sustainability strategy and business strategy are created in tandem, not in isolation. The report documents the firm’s commitment to sustainability, community engagement, fostering economic growth, creating an engaging and rewarding workplace for employees, and it’s “Aim High. Deliver.” philosophy.

 ”At MWW Group we take our corporate citizenship seriously. It is core to our every effort and our staff, clients and business partners feel a shared sense of pride that the firm stands as a pioneer in community engagement, partnership and service.” said Michael W. Kempner, president and CEO of MWW Group. 

Added Kempner, “The report reflects our strong belief in transparency and the importance of making corporate citizenship fundamental to our culture and business objectives. We’re committed to continuing to lead the public relations industry in corporate responsibility.”

MWW Group’s 2010 Corporate Citizenship Report is divided into four core practice areas that include:

• Protecting Our Valuable Natural Resources
• Building Healthier Communities
• Fostering Social and Economic Opportunities
• Empowering Our Employees

These areas of focus represent not only MWW Group’s promises to its staff, its communities and the environment, but how these promises have become practice throughout all areas of work.

MWW Group consistently strives to achieve prosperity that is good for its employees, the planet and business; the Corporate Citizenship Report supports and endorses these goals.  In 2008, the firm launched the “MWW Group Green” initiative, which incorporated environmental responsibility actions into all aspects of business, including expanded waste reduction, reusability and recycling as well as increased energy efficiency and conservation.  These enhancements helped enable the agency to gain ISO 14001 certification in 2009, a standard of excellence proving an organization has dedicated its management system to environmental awareness and excellence in environmental efforts.

MWW continues to make every effort to ensure that corporate citizenship and responsibility is a core value across all of its endeavors,  The 2010 Corporate Citizenship report documents the tangible benefits and impacts of the company’s partnerships, its practice and its programs.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

EAST RUTHERFORD, NJ - July 23, 2010 -MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that the agency was awarded top honors at the PRSA Pyramid Awards in seven categories including “Best of Show,” Hosted by the New Jersey Chapter of the Public Relations Society of America (PRSA), the Pyramid Awards, recognize the best public relations campaigns of the year.

“Working in tandem with Volkswagen, we really went for something new, creative and head-turning, something that hasn’t been done for a major consumer product launch, let alone a new vehicle,” said Michael W. Kempner, president and CEO of MWW Group.  “Through creativity, strategic thinking and exceptional teamwork, our combined team drove tremendous attention to the GTI, while essentially reinventing the process of publicizing a new car launch.

Added Kempner, “We are deeply honored to be recognized with ‘Best of Show’  at the prestigious Pyramid Awards and I’m very proud of the tremendous work executed by our team across multiple practice areas from consumer marketing and social media to the design work done by our StudioMWW team.” 

In addition to winning “Best of Show” for Volkswagen/GTI, MWW Group took home awards for campaigns across the following six categories:

• Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device Category: Best of Show and Digital Communication / Social Media
• The War of the Whisper Campaigns: Building Momentum for an Unknown Bidder (Emerisque), Category: Financial / Investor Relations
• Americans Embrace Change with IKEA, Category: Media Relations
• Living the Legacy:  The Untold Story of the Milton Hershey School, Category: Special Programs 

The firm also received honorable mentions in two categories:

• Palisades, “Drive With A Smile” Category: Marketing Communications-Website
• MWW Group Holiday Card Video, Category: Video Communications

“Best of Show” - Volkswagen and MWW Group Launch GTI Mobile App

MWW Group and Volkswagen were awarded the prestigious Best of Show for the campaign “Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device,” developed to promote the launch of the Volkswagen GTI solely through a mobile application, and eschewing paid media and advertising. The GTI was the first car in the world to be launched on an iPhone and use a mobile gaming strategy to reach its 25-40 year old technologically conscious male target.  MWW Group launched the campaign with a press, blogger and influencer event in New York at the Classic Car Club of Manhattan.  The results included a #1 app in 36 countries and a Top 5 free app in all countries where the iTunes Store is available with more than 3.7 million downloads and more than 80% increase in leads, quotes and test drives.  The program generated more than 255 million media impressions in just 6 weeks.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

MWW Group is honored with the prestigious Golden Bridge Award for Best PR Agency in 2010! MWW Group is thrilled to be acknowledged amongst top competitors and credited with such a distinguished award. The Golden Bridge awards honor excellence and signify a label of distinction and recognition for various organizations throughout all areas of business in America.

As one of the top ten PR Agencies, MWW Group has been a forerunner in the awards circuit this year and continues to commit to their philosophy of ‘Aim High. Deliver.’ MWW Group provides award-winning campaigns and integrated communication counsel that not only grows their client’s reputation, but strengthens their overall value. MWW’s devoted employees collectively make up an agency that exceeds client expectations and challenges the standards within the industry. MWW Group is pleased to have their commitment and measureable results recognized by such an esteemed award!

Former Saatchi & Saatchi Executive Brings a Decade of Experience in Talent Management and Employee Services

EAST RUTHERFORD, N.J. – July 13, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that Meghan Farmer joined the firm as Director of Human Resources. Farmer brings nearly a decade of experience managing human resource programs for businesses across the media, corporate and healthcare sectors.  As Director of Human Resources, Farmer will help develop and implement HR operations at MWW, including retention/staffing initiatives and company-wide programs focusing on employee benefits, employee relations and performance management.

“Meghan is a great addition to our management team and brings a record of leading successful HR and talent management programs for some of the most respected media agencies in the world,” said Michael W. Kempner, president and CEO of MWW Group. “She will be an invaluable asset, leading the design and implementation of new employee programs and policies to help us continue to make MWW Group one of the best places to work in the PR industry.”

Prior to joining MWW Group, Farmer served as human resources manager at Saatchi & Saatchi Healthcare Advertising, where she was responsible for administering and communicating the firm’s HR and company policies and procedures as well as partnering with senior executives, managers and individual employees to help design and deliver solutions to meet business needs. She also led the company’s annual performance management process and coached senior level management and employees through cultural and leadership issues.

Previously, Farmer worked with Initiative Media Worldwide as human resources manager responsible for recruiting for all levels of the organization, performing employee relations interviews and implementing nationwide benefit marketing plans. Earlier in her career, Farmer served as a human resource specialist for Answer Human Assets benefits administrator for Ames Department Stores, and client service/benefit coordinator at Cendant Mobility, formerly known as Coldwell Banker.

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). 

We are thrilled to announce that MWW Group has been honored with seven Pyramid Awards including “Best of Show” for our work with Volkswagen of America!  The Pyramid Awards, presented by the New Jersey chapter of the PRSA, recognize public relations excellence in New Jersey and have become the state’s most prestigious communications award.   MWW Group is proud to be a recipient of the prestigious Best of Show Award and especially among so many top competitors. 

Best of Show winner Volkswagen challenged its partners develop a national launch strategy for the 2010 GTI that was as powerful, stylish and innovative as the car itself and do it all without paid media support of any kind.  The GTI was the first car in the world to be launched on an iPhone and use a mobile gaming strategy to reach its 25-40 year old technophile male target. MWW Group launched the campaign with a press, blogger and influencer event in New York at the Classic Car Club of Manhattan.  The results include an 800% ROI, $2M in media value, a #1 app in 36 countries and a Top 5 free app in all countries where the iTunes Store is available with more than 3.7 million downloads and more than 80% increase in leads, quotes and test drives.  The program generated more than 255 million media impressions in just 6 weeks.

In addition, MWW Group was awarded with Pyramid Awards for the following:

• Living the Legacy: The Untold Story of the Milton Hershey School      
  Category:  Special Programs
  
•  The War of the Whisper campaigns:  Building Momentum for an Unknown Bidder (Emerisque)
  Category:  Financial / Investor Relations  
  
• Americans Embrace Change with IKEA
  Category:  Media Relations
  
•  Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device 
  Category:  Digital Communication / Social Media

 
Honorable Mentions:

• “Drive With a Smile” Palisades Highway Art Gallery Website
   Category:  Marketing Communications
  
•  MWW Group Holiday Card
   Category:  Video Communications

We are pleased to announce Joe Cohen, Group Vice President, 

As a group vice president at MWW Group, Joe oversees some of the agency’s principal consumer lifestyle marketing accounts including Nutrisystem, Sara Lee Corporation, 1-800-FLOWERS.COM and Gold’s Gym International, among others.  Armed with an encyclopedic knowledge of his clients and their respective industries, Joe seamlessly glides from one business sector to the next, guiding media strategy for organizations that run the gamut including food/restaurant companies, sports/fitness leaders, gifting/ecommerce brands, non-profit entitities and global health organizations.  Trusted and respected on both sides of the media profession, he has unusually deep client and media relationships - many of which span his decade-long career.

In addition to his significant business accomplishments, Joe gives back to the profession.  For the past several years, Joe has played a significant role in the PRSA NJ Chapter, working to transform the organization and attract new members.  Joe currently serves as the PRSA NJ Chair for the Tri-State Area and is a professionally accredited public relations practioner (APR).  

“Drive With A Smile”  Palisades Highway Art Gallery Website
Category: Marketing Consumer Services

Harrah’s:  Changing the Conversation From Corporate Greed to Good Union Partner
Category: Website (New or Newly Designed)

Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device
Category: Innovation and Technology

Since joining MWW Group in early 2009, Jamie has worked vigorously to ensure that each of her accounts receives noteworthy media results and impeccable client service.  These qualities and Jamie’s unwavering commitment to her clients has positioned her as their “go-to” resource.  Furthermore, Jamie regularly lends her expertise to a variety of MWW Group clients, participating in new business outreach and pitches.  Jamie maintains strong, long-term consumer media relationships with short- and long-lead publications and has coordinated an array of events from industry trade shows and consumer events to webinars and conference series. 

Jamie is a member of both PRSA Chicago and Publicity Club of Chicago. She also takes part in the Step Up Women’s Network which is actively geared towards connecting professional women with young teen girls to serve as mentors. Furthermore, Jamie serves as the Chicago office representative of the IPG Women’s Leadership Network.

LOS ANGELES, CA – June 7, 2010 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that it has been tapped by Century Housing Corporation, a private non-profit organization dedicated to working with developers to create quality, affordable rental and for-sale properties for those most in need throughout Southern California. The account will be led out of MWW’s Los Angeles office and will focus on increasing awareness among target audiences through an integrated media relations and social media program.

“Century Housing is an incredible organization that has helped families find housing that accommodates their needs and budgets for over 25 years, and we are looking forward to working with them to showcase their outstanding efforts in the community,” said David Langness, senior vice president and co-general manager of MWW Group’s Los Angeles office. “Century Housing shares MWW Group’s belief in the need for a strong mix of traditional and social media to deliver its message and to generate positive conversation around its accomplishments.”

MWW Group’s corporate communications practice and DialogueMedia team will execute a public relations program through national and regional media relations, strategic corporate positioning and social media initiatives.

“MWW Group has a strong background working with a number of non-profit organizations and continues to successfully deliver top-notch media results for their clients through well executed public relations programs. Standing at the forefront of the social media landscape, MWW’s diversity makes them the ‘go-to’ agency for helping organizations like us increase our presence throughout Los Angeles and tell our story to a broader audience,” said Ronald M. Griffith, President and CEO of Century Housing Corporation.

About Century Housing Corporation

Century Housing Corporation is a private, non-profit organization based in Culver City, California that works directly with financial lenders and housing developers to create quality, affordable housing throughout Southern California.  For over 25 years, they have helped low-income families find a place to call ‘home’. To date, over 20,000 families have been helped by their efforts. For more information, visit www.centuryhousing.org.

About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).