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Restructuring
MWW Group has one of the preeminent restructuring communications practices in the country. We possess a unique understanding of restructuring, turnaround and Chapter 11 issues. Whether under Chapter 11 or outside of court, MWW Group has been instrumental in guiding companies of all sizes and sectors through the complicated communications issues related to a restructuring. In fact, some of the nation’s most high profile and complicated cases have been handled by MWW Group including Linens ‘n Things, Kaiser Aluminum, Foster Wheeler, Bethlehem Steel, Williams Communications, Boscov’s, Barney’s New York, Montgomery Ward, NextWave, Bally Entertainment, Crown Books, Filene’s Basement, Zany Brainy, Today’s Man and Marcal.
Our restructuring practice integrates a wide array of communications tools stemming from our proprietary communications approach – Total Stakeholder Engagement – which recognizes the importance of consistent communication to all stakeholders such as the financial community, peer companies, employees, customers, media, influencers and the general public. We also incorporate media relations, financial communications, crisis communications, investor relations, employee outreach and marketing communications in our restructuring process. As a leading new media practitioner, MWW Group understands the power of the Internet in delivering key messages and corporate positioning. We regularly monitor all media outlets as well as the blogosphere and online communities, critical areas for unfiltered commentary and misinformation on a restructuring, so that we can assess the potential impact on key constituencies and quickly react to set the record straight, when necessary.
MWW Group believes that it is critical to communicate with each audience positively, consistently, clearly and effectively. We have strong relationships with the key restructuring reporters and understand the hot-button issues of all the media (national, local, business/financial, trade and online) that cover a company’s restructuring.
The MWW Group restructuring team is made up of industry experts with the legal expertise to understand the process and the financial savvy to provide seasoned counsel to our clients. We understand the specific needs and speak the language of all key audiences in the restructuring process:
- Media
- Investors/Financial Community
- Creditors
- Vendors
- Employees
- Government/Community Officials
- Key Influencers
- Advisors
We work closely with the client’s legal and financial advisors to ensure that all communications meet the objectives relative to the company’s perception and image, as well as its legal and financial strategies. Balancing the court of public opinion with bankruptcy court is an area where MWW Group excels.
Our senior staff has collective experience in restructuring communications of nearly 80 years, and includes professionals with legal and financial backgrounds as well as communications expertise.
